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<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p>
<p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p>
<p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p>
<p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p>
<p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p>
<p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p>
<p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p>
<p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p>
<p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p>
<p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p>
<p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p>
<p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p>
<p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p>
<p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p>
<p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p>
<p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p>
<p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p>
<p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p>
<p> </p>
<h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2>
<p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p>
<p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p>
<p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p>
<p> </p>
<h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2>
<p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p>
<p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p>
<p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p>
<p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p>
<p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p>
<p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p>
<p> </p>
<h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2>
<p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p>
<p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p>
<p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p>
<p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p>
<p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p>
<p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p>
<p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p>
<p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p>
<p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p>
<p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p>
<p> </p>
<h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2>
<p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p>
<p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p>
<p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p>
<p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p>
<p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p>
<p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p>
<p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p>
<p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p>
<p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p>
<p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p>
<p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p>
<p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p>
<p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p>
<p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p>
<p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p>
<p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p>
<p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p>
<p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p>
<p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p>
<p> </p>
<h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2>
<p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p>
<p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p>
<p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p>
<p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p>
<p> </p>
<h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2>
<p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p>
<p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p>
<p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p>
<p> </p>
<h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2>
<p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p>
<p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p>
<p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p>
<p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p>
<p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p>
<p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p>
<p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p>
<p> </p>
<h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2>
<p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p>
<p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p>
<p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p>
<p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p>
<p>This camera offers a variety of new frame rates available in an S&Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p>
<p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p>
<p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p>
<p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p>
<p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p>
<p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p>
<p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p>
<p> </p>
<h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2>
<p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p>
<p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p>
<p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p>
<p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p>
<p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p>
<p> </p>
<h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2>
<p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p>
<p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p>
<p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p>
<p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p>
<p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p>
<p> </p>
<h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2>
<p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p>
<p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p>
<p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p>
<p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p>
<p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p>
<p> </p>
<h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2>
<h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3>
<p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p>
<h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3>
<p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p>
<h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3>
<p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p>
<p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p>
<p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p>
<p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p>
<p> </p>
<h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3>
<p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p>
<p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p>
<p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p>
<h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3>
<p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p>
<p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p>
<p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p>
<p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
SONYA7RIVBODY
Sony Alpha 7R IVA Body - Mirrorless camera
The Sony A7R IVA Full Frame mirrorless camera is the latest update to Sony's outstanding high-resolution body, the A7R IV. The most important update is the new 2.36 million dot...
€2,287.00
€2,172.65
