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-5% SONY ALPHA|MCZ DIRECT
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<p>The <strong>Sony A7R III</strong> (A7RIII) showcases increased responsiveness and exceptional image quality in a compact format. Performance and multimedia versatility are at the forefront.</p> <p>Building on the best of the <a href="https://www.mczdirect.com/fr/sony-alpha-277">Sony A9</a>, it gains in handling, battery life, and modernity: addressing all the shortcomings of the A7R II. Plus, it offers a special high-resolution function. The Nikon D850 now has a serious competitor.</p> <p>The <strong>Sony A7R III</strong> (A7RIII) ensures professional-grade operation in a compact and sturdy body, offering greater flexibility for perfect photos in any situation. With such a level of power, precision, and possibilities at your fingertips, you can capture unique moments.</p> <p>An efficient 42.4-megapixel (approx.) image sensor and an enhanced image processor can take your images as far as your imagination leads you.</p> <p>The doubled efficiency of the autofocus tracking, even during continuous shooting at up to 10 frames per second, enhances the camera’s stability and high-speed performance.</p> <p>The optimized Eye AF autofocus locks onto and tracks subjects with great precision and speed, even when the subject moves, looks down or away, or is backlit.</p> <p>The USB SuperSpeed 3.1 Gen 1 enabled by a USB Type-C™ connector allows fast remote data transfer to a PC for easy handling of large RAW data files.</p> <p>The Pixel Shift Multi Shooting feature delivers impressive resolution, color fidelity, and texture reproduction, capturing the atmosphere of the subject and the environment.</p> <p>4K HDR images brought to life by innovation deliver videos with extraordinary presence, thanks to their high resolution, wide dynamic range, and broad color gamut.</p> <p>The image processing system has evolved to offer high resolution and low noise with a wider ISO sensitivity range. The camera faithfully reproduces the atmosphere and details of every scene.</p> <p>The Quad-VGA OLED Tru-Finder™ high-resolution viewfinder provides a natural and highly precise viewfinder image. The functional benefits of an EVF, such as excellent visibility in darkness and autofocus capability during magnified display, are further enhanced for significant shooting assistance. For greater versatility, the compact and lightweight body of the <strong>Sony A7R III</strong> (A7RIII) is sturdy and rigid enough for solid protection.</p> <p></p> <h2><strong>Sony A7R III (A7RIII) Highlights:</strong></h2> <ul> <li><span style="color:#080808;">Image Quality.</span></li> <li><span style="color:#080808;">Usable JPEGs up to 12,800 ISO.</span></li> <li><span style="color:#080808;">10 fps burst shooting with 70 RAW files.</span></li> <li><span style="color:#080808;">"High Resolution" mode.</span></li> <li><span style="color:#080808;">Battery life of 500 to 600 shots (depending on viewfinder or screen use).</span></li> <li><span style="color:#080808;">4K/UHD 30p and Full HD 120p video without cropping.</span></li> <li><span style="color:#080808;">Dual SD slots.</span></li> <li><span style="color:#080808;">USB Type-C port.</span></li> <li><span style="color:#080808;">3.36 M-dot OLED viewfinder.</span></li> </ul> <p></p> <h2><strong>42.2 MP Full-Frame Exmor R CMOS Sensor on the Sony A7R III</strong> (A7RIII)</h2> <p>The Exmor R CMOS full-frame 35mm image sensor offers 42.40 MP resolution, back-illumination, and on-chip lenses for exceptional sensitivity and dynamic range.</p> <p>An anti-reflective coating sealed into the sensor glass and other innovations unleash the sensor's power for more realistic image rendering.</p> <p></p> <h2><strong>The Sony A7R III has Truly Enhanced Image Processing</strong></h2> <p>Front-end large-scale integration and BIONZ X boost processing speed. Paired with the Exmor R sensor, they deliver up to 15 stops of dynamic range at low ISO settings for richer tonal reproduction.</p> <p>The latest front-end large-scale integration system of the <strong>Sony A7R III</strong> (A7RIII) makes data readout from the image sensor about 2x faster, and the BIONZ X image processor is now 1.8x faster.</p> <p>Enhanced image processing offers reduced noise and a wider dynamic range across a wide ISO sensitivity range up to 32,000 ISO (standard ISO, expandable to 50 – 102400 ISO for stills).</p> <p>Additionally, optimized detail reproduction and area-specific noise reduction achieve noise reduction equivalent to one stop in mid-range ISO settings.</p> <p>Skin color reproduction has also been improved, a significant benefit for portrait photography. The <strong>Sony A7R III</strong> (A7RIII) also supports 14-bit RAW output even for silent/continuous shooting.</p> <p></p> <h2><strong>Wide ISO Sensitivity Range 100–32,000 Standard on the A7R3</strong></h2> <p>The standard ISO sensitivity range has been extended to 100 – 32,000 (expandable to 50 – 102,400 ISO), with noise reduced by one stop in the mid-range sensitivity.</p> <p></p> <h2><strong>14-Bit RAW Output for Rich Gradations</strong></h2> <p>14-bit RAW output with rich tonal information, from highlights to shadows, is available for silent or continuous shooting.</p> <p></p> <h2><strong>Sony Alpha 7R III Features a 3.69 Million Dot Quad-VGA OLED Tru-Finder</strong></h2> <p>On the <strong>Sony A7R III</strong> (A7RIII), the electronic viewfinder, twice as precise, reproduces every small detail. The "Hi" quality mode provides highly accurate, natural-looking views on an incredible display.</p> <p>This Quad-VGA OLED Tru-Finder viewfinder with approximately 3.69 million dots provides precise details, contrast, and black reproduction, while maintaining the natural brightness of the image.</p> <p>The High Quality mode allows precise focus adjustment, maximizing the rich image data from the sensor to display accurate, natural images with reduced moiré and artifacts, focusing solely on shooting.</p> <p>You can choose 120/100 fps from the refresh rate selection to make motion smooth in the viewfinder. Only an electronic viewfinder like this can offer features such as powerful magnification for autofocus when a focus area is magnified in the viewfinder.</p> <p></p> <h2><strong>A7RIII in Portrait Mode: New Potential and Continuous Shooting up to 10 fps</strong></h2> <p>The optimized Eye AF autofocus of the <strong>Sony A7R III</strong> (A7RIII) locks onto and tracks subjects with great precision and speed, even when the subject moves, looks down or away, or is backlit.</p> <p>Moments are captured thanks to continuous shooting at up to 10 frames per second with focus tracking/auto exposure.</p> <p></p> <h2><strong>Fast Mirrorless Autofocus on A7RIII</strong></h2> <p>399 phase-detection autofocus points cover approximately 68% of the image area’s height and width. 425 contrast-detection points positioned over a wide area further enhance focus.</p> <p>An advanced image processing system and α9 autofocus algorithms optimized for the α7R III increase AF speed, accuracy, and tracking performance.</p> <p>The 399 phase-detection autofocus points and 425 contrast-detection autofocus points offer wide coverage with high density.</p> <p>Autofocus is approximately twice as fast, and focus performance is twice as precise, allowing you to achieve and maintain focus on unpredictably moving animals.</p> <p>The Sony Alpha 7R III also enables reliable focusing, even in EV-3 luminance conditions.</p> <p></p> <h2><strong>Improved Image Stabilization on the A7R III: Freer Shooting</strong></h2> <p>Thanks to the improved 5-axis image stabilizer built into the <strong>Sony A7R III</strong>, you can rely on high-resolution performance mobility every time you want to move and shoot freely.</p> <p>This allows you to focus on the subject without worrying about various types of blur caused by camera movement.</p> <p></p> <h2><strong>Fluid Studio Workflow</strong></h2> <p>USB SuperSpeed 3.1 Gen enabled by a USB Type-C connector allows fast remote data transfer to a PC for easy handling of large RAW data files.</p> <p></p> <h3><strong>A Different Dimension of Resolution</strong></h3> <p>The Pixel Shift Multi Shooting on the <strong>Sony A7R III</strong> (A7RIII) delivers impressive resolution, color fidelity, and texture reproduction, capturing the atmosphere of the subject and environment.</p> <p></p> <h2><strong>More Realistic Videos with This Sony Alpha 7R III</strong></h2> <p>4K HDR images brought to life by innovation deliver videos with extraordinary presence thanks to their high resolution, wide dynamic range, and extended color gamut.</p> <p>For high-resolution 4K videos with reduced moiré and artifacts, the Sony Alpha 7R III’s full-frame 35mm mode with full pixel readout (without binning) condenses approximately 1.8 times the data required for 4K videos (QFHD: 3840 x 2160).</p> <p>Advanced image processing allows full-frame 4K video recording with significantly improved image quality in the mid-to-high ISO range, making the most of 4K’s potential in every shot.</p> <p></p> <h2><strong>Technical Specifications of the Sony A7R III Mirrorless Camera:</strong></h2> <p><strong style="background-color:transparent;">IMAGE</strong></p> <p>Mount: Sony E</p> <p>Format: Full-Frame</p> <p>Actual Pixels: 43.6 megapixels</p> <p>Effective Pixels: 42.4 megapixels</p> <p>Maximum Resolution: 7952 x 5304</p> <p>Aspect Ratio: 3:2, 16:9</p> <p>Sensor Type/Size: CMOS, 35.9 x 24 mm</p> <p></p> <p><span style="text-decoration:underline;">File Formats:</span></p> <p>Still Images: JPEG, RAW</p> <p>Movies: AVCHD Ver. 2.0, MPEG-4 AVC / H.264,</p> <p>Audio: XAVC S: AC3, Dolby Digital 2ch, Linear PCM (Stereo)</p> <p>Bit Depth: 14 bits</p> <p>Dust Reduction System: Yes</p> <p>Memory Card Type: SD / SDHC / SDXC / Memory Stick PRO</p> <p>Image Stabilization: SENSOR, 5-axis</p> <p></p> <p><strong style="background-color:transparent;">RECORDING</strong></p> <p>Video Recording: Yes, NTSC / PAL</p> <p><span style="text-decoration:underline;">Video Format:</span></p> <p>3840 x 2160p at 23.98, 25, 29.97 fps (100 Mbps XAVC S via H.264)</p> <p>3840 x 2160p at 23.98, 25, 29.97 fps (60 Mbps XAVC S via H.264)</p> <p>1920 x 1080p at 100, 120 fps (100 Mbps XAVC S via H.264)</p> <p>1920 x 1080p at 100, 120 fps (60 Mbps XAVC S via H.264)</p> <p>1920 x 1080p at 23.98, 25, 29.97, 50, 59.94 fps (50 Mbps XAVC S via H.264)</p> <p>1920 x 1080p at 50, 59.94 fps (25 Mbps XAVC S via H.264)</p> <p>1920 x 1080p at 25, 29.97 fps (16 Mbps XAVC S via H.264)</p> <p>1920 x 1080i at 50, 59.94 fps (24 Mbps AVCHD via H .264)</p> <p>1920 x 1080i at 50, 59.94 fps (17 Mbps AVCHD via H.264)</p> <p>Aspect Ratio: 16:9</p> <p>Clip Length: Up to 29 min</p> <p><span style="text-decoration:underline;">Audio Recording:</span></p> <p>Built-in Microphone: with video (stereo)</p> <p>Optional External Microphone: with video (stereo)</p> <p></p> <p><strong style="background-color:transparent;">FOCUSING</strong></p> <p>Focus Type: Auto and Manual</p> <p>Focus Modes: Automatic (A), Continuous AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-shot AF (S)</p> <p></p> <p><span style="text-decoration:underline;">Autofocus Points:</span></p> <p>Phase Detection: 399</p> <p>Contrast Detection: 425</p> <p></p> <p><strong style="background-color:transparent;">VIEWFINDER / DISPLAY</strong></p> <p>Viewfinder Type: Electronic</p> <p>Viewfinder Size: 0.5 "</p> <p>Viewfinder Resolution: 3,686,400 dots</p> <p>Viewfinder Eye Point: 23.00 mm</p> <p>Viewfinder Coverage: 100%</p> <p>Viewfinder Magnification: Approx. 0.78x</p> <p>Diopter Adjustment: -4.0 to +3.0 m</p> <p>Display Screen: Rear Touchscreen Tilting LCD, 3" (1,440,000)</p> <p>Screen Coverage: 100%</p> <p></p> <p><strong style="background-color:transparent;">EXPOSURE</strong></p> <p>ISO Sensitivity: Auto, 100-32000 (Extended Mode: 50-102400)</p> <p>Shutter: 30 - 1/8000 seconds, bulb mode; 1/4 - 1/8000 second in video mode</p> <p>Metering Method: Center-weighted average metering, Multi-zone metering, Spot metering, Highlight-weighted metering</p> <p>Exposure Modes: Aperture Priority, Auto, Manual, Movie, Program, Shutter Priority</p> <p>Metering Range: EV -3.0 - EV 20.0</p> <p>Compensation: -5 EV to +5 EV (in 1/3 or 1/2 EV steps)</p> <p>White Balance Modes: Auto, Cloudy, Color Temperature, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Warm White), Incandescent, Shade, Underwater</p> <p><span style="text-decoration:underline;">Buffer / Continuous Shooting:</span></p> <p>Up to 10 fps at 42.4 MP for up to 76 Frames in Raw Format</p> <p>Up to 8 fps at 42.4 MP for up to 76 Frames in Raw Format</p> <p>Up to 6 fps at 42.4 MP for up to 76 Frames in Raw Format</p> <p>Up to 3 fps at 42.4 MP for up to 76 Frames in Raw Format</p> <p>Up to 10 fps at 42.4 MP for up to 76 Frames in JPEG Format</p> <p>Up to 8 fps at 42.4 MP for up to 76 Frames in JPEG Format</p> <p>Up to 6 fps at 42.4 MP for up to 76 Frames in JPEG Format</p> <p>Up to 3 fps at 42.4 MP for up to 76 Frames in JPEG Format</p> <p></p> <p><strong style="background-color:transparent;">FLASH</strong></p> <p><span style="text-decoration:underline;">Flash Modes:</span></p> <p>Auto</p> <p>Fill-In</p> <p>Speed Sync</p> <p>Off</p> <p>Rear Sync</p> <p>Red-Eye Reduction</p> <p>Slow Sync</p> <p>Wireless</p> <p>Built-in Flash: No</p> <p>Max Sync Speed: 1/250 second</p> <p>Flash Compensation: -3 EV to +3 EV (in 1/3 or 1/2 EV steps)</p> <p>Dedicated TTL Flash System</p> <p>External Flash Connection: Hot Shoe, PC Terminal</p> <p></p> <p><strong style="background-color:transparent;">PERFORMANCE</strong></p> <p>Self-Timer: 10 seconds, 5 seconds, 2 seconds</p> <p>Connectivity: 1/8" Headphone, 1/8" Microphone, HDMI D (Micro), Micro-USB, USB 3.0, USB Type-C</p> <p>Wi-Fi Capable: Yes</p> <p></p> <p><strong style="background-color:transparent;">POWER</strong></p> <p>Battery: 1 x NP-FZ100 Rechargeable Lithium-Ion Battery, 7.2 VDC, 2280 mAh</p> <p></p> <p><strong style="background-color:transparent;">PHYSICAL</strong></p> <p>Operating Temperature: 0 to 40°C</p> <p>Dimensions (W x H x D): 126.9 x 95.6 x 73.7 mm</p> <p>Weight: 657 g</p> <p></p> <h2>Sony A7R III Box Contents</h2> <ul> <li>Sony A7R III Body</li> <li>Power Cord</li> <li>Rechargeable NP-FZ100 Battery</li> <li>Cable Protector</li> <li>BC-QZ1 Battery Charger</li> <li>Shoulder Strap</li> <li>Body Cap</li> <li>Accessory Shoe Cap</li> <li>Eyepiece Cup</li> <li>USB Type-C Cable</li> </ul> <p></p>
SONYA7RIIIBODY
SONY ALPHA|MCZ DIRECT

Sony ALPHA 7R III Body

€1,757.00 €1,669.15
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<p>Description coming soon</p>
SONYALPHA7IIIBODY
SONY ALPHA|MCZ DIRECT

Sony Alpha 7 III Body

€1,346.00 €1,278.70
-5% SONY ALPHA|MCZ DIRECT SONY ALPHA|MCZ DIRECT
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<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&amp;Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
SONYA7RIVBODY
SONY ALPHA|MCZ DIRECT

Sony Alpha 7R IVA Body - Mirrorless camera

€2,402.00 €2,281.90
-5% SONY ALPHA|MCZ DIRECT
Out-of-Stock
,
5/ 5
<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&amp;Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
SONYA7RIVFE2870F3556OSS
SONY ALPHA|MCZ DIRECT

Sony Alpha 7R IV + SEL FE 28-70 mm...

€2,717.00 €2,581.15
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<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&amp;Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
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Sony Alpha 7R IV Body + Camera Bag -...

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<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&amp;Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
SONYA7RIV64GB
SONY ALPHA|MCZ DIRECT

Sony Alpha 7R IV Body + SanDisk 64GB...

€2,459.00 €2,336.05
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<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&amp;Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
SONYA7RIV128GB
SONY ALPHA|MCZ DIRECT

Sony Alpha 7R IV Body + SanDisk 128GB...

€2,454.00 €2,331.30
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<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&amp;Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
SONYA7RIV256GB
SONY ALPHA|MCZ DIRECT

Sony Alpha 7R IV Body + SanDisk 256GB...

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<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&amp;Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
SONYA7RIV64GBBAG
SONY ALPHA|MCZ DIRECT

Sony Alpha 7R IV Body + SanDisk 64GB...

€2,460.00 €2,337.00
-5% SONY ALPHA|MCZ DIRECT
IN STOCK
,
5/ 5
<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&amp;Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
SONYA7RIV128GBBAG
SONY ALPHA|MCZ DIRECT

Sony Alpha 7R IV Body + SanDisk 128GB...

€2,477.00 €2,353.15
-5% SONY ALPHA|MCZ DIRECT
IN STOCK
,
5/ 5
<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&amp;Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
SONYA7RIV256GBBAG
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Sony Alpha 7R IV Body + SanDisk 256GB...

€2,517.00 €2,391.15
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5/ 5
<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&amp;Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
SONYA7RIV64GBNPFZ100
SONY ALPHA|MCZ DIRECT

Sony Alpha 7R IV Body + SanDisk 64GB...

€2,496.00 €2,371.20
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<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&amp;Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
SONYA7RIV64GB2XNPFZ100
SONY ALPHA|MCZ DIRECT

Sony Alpha 7R IV Body + SanDisk 64GB...

€2,540.00 €2,413.00
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<p>Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html"><strong>Sony Alpha 7R III (A7R III)</strong></a>, with a sensor capable of capturing 61 megapixels.</p> <p>Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless.</p> <p>Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html"><strong>Z6</strong></a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html"><strong>Z7</strong></a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html"><strong>EOS R</strong></a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react.</p> <p>The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve.</p> <p>We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even <strong>better image quality</strong>. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels.</p> <p>The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals.</p> <p>In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible.</p> <p>In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible.</p> <p>The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros.</p> <p>With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor.</p> <p>The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed.</p> <p>Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all.</p> <p>Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel.</p> <p>The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops!</p> <p>Sony's latest A7R camera is a serious contender for the title of the <strong>world's best autofocus</strong> SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor.</p> <p>Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever.</p> <p>The Sony A7R IVA is a <strong>high-end camera</strong> with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer.</p> <p>Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> <p>The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience!</p> <p>In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc...</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /></p> <p> </p> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> <p>The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds!</p> <p>This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today.</p> <p>The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage.</p> <p>Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows.</p> <p>The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /></p> <p> </p> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> <p>The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation!</p> <p>Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects.</p> <p>The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY.</p> <p>The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire.</p> <p>The Sony Alpha 7R4 is an <strong>amazing camera for any photographer</strong> who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history!</p> <p>The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode.</p> <p>In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode.</p> <p>The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close!</p> <p>The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</strong></h2> <p>With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times.</p> <p>The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions.</p> <p>The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place!</p> <p>The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day.</p> <p>The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time.</p> <p>The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both.</p> <p>The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries.</p> <p>The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs!</p> <p>SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards.</p> <p>2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers.</p> <p>With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference.</p> <p>Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too!</p> <p>The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging.</p> <p>The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos.</p> <p>The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features.</p> <p>With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low.</p> <p>The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet.</p> <p>The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</strong></h2> <p>This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology.</p> <p>For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps.</p> <p>It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</strong></h2> <p>The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers.</p> <p>Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672!</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</strong></h2> <p>The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery.</p> <p>Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width.</p> <p>The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format.</p> <p>The inclusion of slow motion and fast forward has made this model even more popular than previous generations!</p> <p>More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon.</p> <p>With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>ADDITIONAL VIDEO FEATURES</strong></h2> <p>Sony's latest high-end camera, the A7R IVA, is a game changer.</p> <p>With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video.</p> <p>The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today.</p> <p>With the Sony A7R IVA, you have more control than ever over your video capture capabilities.</p> <p>This camera offers a variety of new frame rates available in an S&amp;Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion!</p> <p>You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad).</p> <p>No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109!</p> <p>The Sony A7R IVA offers a number of essential tools for more accurate editing.</p> <p>With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras.</p> <p>The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. </p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>OTHER FEATURES OF THE A7R IVA CAMERA</strong></h2> <p>The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention.</p> <p>The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time.</p> <p>With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers.</p> <p>The Sony A7R IVA is an <strong>impressive camera</strong> with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience <strong>for sharper images</strong>.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>IS THE SONY A7R IV A GOOD CAMERA ?</strong></h2> <p>The Sony a7R IV is one of the <strong>best full-frame cameras</strong> on the market, and it's a great choice for anyone looking for a high-pixel-count camera.</p> <p>It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use.</p> <p>Plus, it has a phenomenal image sensor that produces stunning photos and videos.</p> <p>If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /></p> <p> </p> <h2 class="p1"><strong>DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</strong></h2> <p>Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications.</p> <p>One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder.</p> <p>As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF.</p> <p>With all these new features, the Sony a7R IV is a <strong>powerful tool for any photographer</strong> or videographer.</p> <p><img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /></p> <p> </p> <h2><strong>THE SONY A7R IV IN 5 QUESTIONS</strong></h2> <h3><strong>1. What are the main features of the Sony a7R IV?</strong></h3> <p>The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards.</p> <h3><strong><br />2. How does the Sony a7R IV compare to other Sony cameras?</strong></h3> <p>The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list.</p> <h3><strong><br />3. What are the main selling points of the Sony a7R IV?</strong></h3> <p>The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity.</p> <p>In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision.</p> <p>Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design.</p> <p>With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market.</p> <p> </p> <h3><strong>4. Who is the Sony a7R IV best suited for?</strong></h3> <p>The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera.</p> <p>The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects.</p> <p>In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers.</p> <h3><strong><br />5. Is the Sony alpha 7R 4 easy to use?</strong></h3> <p>The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls.</p> <p>The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera.</p> <p>Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice.</p> <p>With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is <strong>one of the best cameras on the market</strong>.</p>
SONYA7RIV128GBNPFZ100
SONY ALPHA|MCZ DIRECT

Sony Alpha 7R IV Body + SanDisk 128GB...

€2,513.00 €2,387.35