Sony Alpha 7 IV + FE 28-70mm F3.5-5.6 OSS - Mirrorless camera

The Alpha 7 III (A7 III) is being replaced by the Alpha 7 IV (A7 IV) after more than 3 years of outstanding and trustworthy performance. Among the changes, the sensor has been upgraded, while several photo and video capabilities have been improved.

Photographers have been waiting for this camera (photo video) for a long time, and it is finally here. The Sony Alpha 7 IV (A7 IV) is the long-awaited sequel to the popular Sony Alpha 7 III and features an updated spec sheet.

On the program: a dual Bionz XR processor, a new 33 megapixel sensor, a revamped autofocus module with artificial intelligence, and a strengthened video component with 4:2:2 10-bit internal recording

The competition is readying its weapons in the opposite corner, where the Alpha 7 IV (A7 IV) and the opposition are battling it out.

The EOS R6 is an example at Canon, while Nikon has introduced the Z6 II and the Z6 first. Panasonic's Lumix S1 and Lumix S5 are also strong prospects.

It is difficult to find a direct equivalent of the Alpha 7 IV (A7 IV) among small APS-C or micro 4/3 sensors.

However, we can mention the Fujifilm XT4, the Olympus OMD EM1 Mark III or the Lumix GH6 as alternatives.

The Sony a7 IV digital camera sets the standard for modern full frame cameras.

Its superb 33MP still image quality, 4K 60p video capture, improved ergonomics and lightning-fast sharing features make it ideal for today's photographers and filmmakers.

With a focus on versatility and performance, the Sony a7 IV is sure to impress anyone who picks it up.

Sony has once again raised the bar for what a full-frame camera can be, and the Sony a7 IV is sure to be a hit with professionals and enthusiasts alike.

INTRODUCING THE SONY A7 IV: A NEW STANDARD IN FULL-FRAME CAMERAS

Sony has just announced the latest addition to its Sony a7 line of full-frame cameras, the Sony a7 IV.

The Sony a7 4 is a major evolution of its predecessor, the Sony a7 III, and sets a new standard for full frame cameras.

The Sony alpha7 IV is packed with features that serious photographers will love, including a new 33-megapixel sensor, in-body 5-axis stabilization, 4K video recording, and more.

With its fast autofocus system and powerful image processing capabilities, the Sony a7 IV is sure to appeal to professional photographers and enthusiasts alike.

Sony has once again raised the bar for what a full-frame camera can be.

THE SONY A7 IV: VERSATILE AND POWERFUL

The Sony a7 4 is a versatile and powerful full-frame camera that will appeal to a wide range of photographers.

With its new 33 megapixel sensor, built-in 5-axis stabilization, 4K video recording and fast autofocus system, the Sony a7 IV is capable of capturing stunning photos and videos.

Whether you're a professional photographer or an enthusiastic amateur, the Sony alpha7 IV is sure to impress.

THE SONY A7 IV: A STEP FORWARD FROM THE SONY A7 III

Sony's a7 IV is the latest revision of its popular a7 mirrorless camera line.

The a7 4 features several improvements over its predecessor, the a7 III, including a new sensor design, an updated autofocus system and 4K video recording.

Perhaps the most significant change is the new sensor design, which Sony says improves image quality and low-light performance.

The updated autofocus system includes eye tracking for stills and video, as well as improved subject tracking.4K video recording is now available at up to 60 frames per second, with full-frame oversampling for better image quality.

Sony has also included HLG (hybrid log gamma) support for HDR video playback on compatible TVs.

Overall, the Sony a7 IV is a minor but significant upgrade over the previous model and should appeal to anyone looking for a high-quality mirrorless camera.

THE SONY A7 IV: PERFECT FOR PROFESSIONAL PHOTOGRAPHERS

The Sony A7 IV is a high-end camera that is perfect for professional photographers.

It has a full-frame sensor, which makes it ideal for capturing detailed images. The camera also has 4K video recording capabilities, making it perfect for filmmakers.

In addition, the Sony Alpha7 IV features a 5-axis image stabilization system, which helps reduce blur and shake when shooting video or taking photos.

The Sony A7 4 is a great camera for anyone who wants to take stunning photos or videos.

It's well worth the price and will take your photography to the next level.

THE SONY A7 IV: AN EXCELLENT CHOICE FOR ENTHUSIASTS

The Sony a7 IV is an excellent choice for photography enthusiasts.

It is a full-frame camera with 33 megapixel resolution and Sony's latest generation BIONZ X image processor.

The camera also features 5-axis in-camera stabilization, which is ideal for low-light photography and video shooting.

Overall, the Sony a 7 IV is a great choice for enthusiasts who want a high-quality camera that can capture beautiful images and videos.

THE SONY A7 IV AGAINST THE COMPETITION

Sony has included a few new features that distinguish the a7 IV from its predecessors, such as a variable angle LCD and a built-in intervalometer. But how does the a7 IV stack up against the competition?

On paper, the a7 IV looks like a strong contender in the full-frame mirrorless camera market.

However, it remains to be seen how it will perform in real world conditions. Sony's autofocus system is impressive, but it will have to contend with Canon's Dual Pixel CMOS AF and Nikon's Z6/Z7 mirrorless AF systems.

The a7 4's 4K video capabilities are also impressive, but it will have to compete with the likes of the Panasonic GH6 and Sony a9 II if it is to be considered a top-tier video camera.

And while the a7 IV's price is relatively high, it's still significantly cheaper than the Canon EOS R5 and Nikon Z9.

Only time will tell how the Sony alpha 7 4 will fare against its competitors, but there's no doubt that it's a powerful and versatile camera that has a lot to offer photographers and filmmakers.

WHY THE SONY A7 IV IS THE BEST FULL FRAME CAMERA ON THE MARKET?

The Sony a7 IV is the best full-frame camera on the market for a number of reasons.

First, it has an incredible autofocus system that can track subjects with ease.

Second, it has 4K video capabilities, allowing you to capture stunning footage.

Third, its low-light performance is superb, thanks to its large sensor and fast aperture lenses.

Finally, it's extremely lightweight and portable, making it ideal for travel and street photography.

In summary, the Sony alpha 7 4 is the best full-frame camera on the market thanks to its autofocus system, 4K video capabilities, low-light performance and portability.

10 REASONS TO LOVE THE SONY ALPHA 7 IV

1. The A7IV delivers stunning photo and video quality.
2. With 33 megapixels of resolution, the A7IV captures images with amazing precision.
3. It's perfect for capturing fast-paced action with its excellent shooting speed.
4. The A7IV's autofocus system is simply outstanding, ensuring that your photos are always sharp and in focus.
5. The A7IV is a full-frame camera, which means it can use the entire image sensor area to produce high-quality images.
6. It has a 5-axis image stabilization system, which helps reduce camera shake and blur.
7. This camera has an impressive maximum recording capacity of 4K Ultra HD.
8. The camera is compatible with a wide range of lenses, giving you plenty of options to choose from.
9. This mirrorless camera is relatively light and compact for a full-frame camera, making it easy to carry with you.
10. The Sony A7 4 is simply the best full-frame camera on the market, and it's sure to satisfy even the most demanding photographers.

WHAT WE LIKE ABOUT THE SONY A7 IV

• Redesigned full-frame mirrorless camera with the latest Sony technology and a new body.
• Now includes a variable angle LCD, improved viewfinder, multi-digital interface shoe and advanced connectivity.
• Improved speed with real-time eye AF for humans, animals and birds, and uninterrupted shooting at 10 frames per second.
• Up to 4K/60p in Super35, 7K full frame 4K/30p upsampling and 10bit 4:2:2 with All-Intra H.265.
• Updated IBIS for up to 5.5 stops compensation and new AF assist with focus breathing compensation.

SONY ALPHA 7 IV SENSOR AND PROCESSOR

33MP Exmor R BSI CMOS sensor

This new Sony Alpha 7 4 mirrorless camera produces high-quality images with a backlit design that's ideal for low-light conditions and excellent color rendition, as well as capturing crisp detail in all your photos.

The Exmor R sensor offers a better dynamic range than most other sensors on the market today - it can often exceed 15 stops!

This means you'll never have to worry about blown highlights or crushed shadows when shooting outdoors at night thanks to its ability to take advantage of dawn to dusk without any loss of image quality due to poor lighting conditions.

It also allows you to store raw files at 10 bits per channel. You won't have to worry about anything happening while shooting; just save a JPG file instead.

BIONZ XR Processor

The new flagship-class BIONZ XR engine enables high-speed image processing for fast continuous shooting, 4K video recording and advanced AF tracking performance.

The fast response time also helps reduce rolling shutter distortion with moving subjects so they look sharp in your photos or videos.

The Sony A7 4 is a high-end camera that offers fast shooting speeds of up to 10 frames per second with mechanical or electronic shutters and AF/AE enabled.

The buffer also allows for 828 consecutive uncompressed photos in raw and JPEG format with CFexpress Type A cards.

SONY A7 IV VIDEO RECORDING

4K 60p 10-bit video recording

With the Sony Alpha 7 4, you can shoot in 4K UHD at 30 fps and still get high quality images.

The sensor has an impressive number of pixels for this resolution, more than any other camera in the world!

It also offers 10 bits per channel, which means your colors will never be dull or washed out; they'll be rich in detail, even when viewed up close.

The new Sony A7IV is a camera to be reckoned with.

Not only does it record in 4K, but its Super 35 sensor and upsampled capture area also offer UHD output at up to 60p 10-bit.

The Sony A 7 IV is a mirrorless camera that can record for an unlimited amount of time, with no limit to the length of videos.

It has improved heat dissipation structures, so you can shoot in 4K 60p 10 bit and still be pretty cool!

The Sony Alpha 7 IV is a game changer in the world of professional video.

The camera offers two different codecs to fit your workflow: XAVC, which uses HEVC/H.265 encoding for even higher quality and better motion analysis with lower bit rates of up to 600Mb per second; as well as XAVC S-I, an intra-frame format that offers consistent performance at lower resolutions like UHD 4K or 2160p120fps - whatever you need.

S-Cinetone, S-Log3, and other color and gamma controls

The Sony A7 IV is capable of delivering natural midtones and highlights that are well controlled. This color profile gives you healthy skin tones and soft colors.

This excellent camera for amateurs and professionals supports Hybrids Log-Gamma, which allows you to produce HDR content directly from the camera with its wide color gamut capabilities.

With S-Log3, you have the ability to shoot in 15+ stops of dynamic range with increased control over shadow and midtone calibration.

SONY ALPHA 7 IV: FAST MIRORLESS AF SYSTEM

Autofocus based on artificial intelligence

The Sony Alpha 7 IV camera is a great option for anyone looking to take their photography to the next level.

With its fast mirrorless AF system and -4 EV sensitivity range, you'll never have trouble getting the perfect shot, even if the scene is dimly lit!

This fantastic piece of equipment can do wonders for video recording and still images, so be sure to get yours today before it sells out.

Real-time eye tracking and AF

The Sony A7 IV's AF system is fast, accurate and locks onto subjects. Whether it's face tracking or sharpness in video or stills, it will give you a good picture.

The Sony Alpha 7 IV is a high-precision camera that can track subjects accurately in real time.

The artificial intelligence system recognizes patterns and colors for increased accuracy, as well as tracking speed from afar with its significantly reduced distance requirements of 25 meters or less!

The latest addition to Sony's Alpha series is true to its reputation as a game changer.

The A7 IV was designed from the ground up with speed, stability and accuracy in mind. It will meet all your needs as an artist or professional photographer working on production projects where you need to be consistent on a wide variety of subjects at different distances.

AF during video recording and additional focus modes

The Sony A7 IV is ideal for capturing video of all types, including eye-catching shots that will make your subject stand out.

With support for real-time autofocus while recording and powerful features like Face Detection, which tracks the eyes of a moving human or animal, this camera can't be beat!

The Sony A7IV offers many options for focusing while recording.

You can choose from seven-step AF transition speeds and five-step subject shift sensitivity settings that will let the camera do the heavy lifting while giving your fingers more control over exactly where they're pointed, which is especially useful if a person needs to have both eyes open or if distances vary considerably from close to far.

The Sony Alpha 7 4 has a very interesting new feature, Focus Map. It's like peaking with a color overlay that shows you where something is in front of or behind your focus point depending on the aperture setting you choose.

The Sony A7 4 is a camera that was designed for professionals. It has an AF Assist feature that allows you to easily switch between automatic or autofocus mode and manual focus control, if necessary, to adjust your shots when working on a set with multiple subjects at the same time - a quick way to shift selective attention between these different elements without having too much trouble yourself.

SONY A7IV BODY DESIGN, CONNECTIVITY AND STREAMING

Viewfinder and LCD screen

The Sony A7 IV is an excellent camera that can shoot in standard 60 fps and 120 fps formats for smooth motion rendering.

The Tru-Finder viewfinder has a higher resolution than its predecessor, allowing you to see things more clearly with 1/3 point per pixel accuracy on the screen.

The Sony Alpha7 IV is perfect for vloggers, Instagram star influencers and other selfie needs thanks to its articulating screen that can be used either in a front-facing orientation or tilted up at high angles while shooting vertically on uneven surfaces.

This LCD screen also makes it easy to work with touch capabilities as well as intuitive controls making navigating settings quick and easy.

Ports and Interface

The Sony A7 IV is a powerful camera that offers full-size HDMI ports for more reliable connections when working with external recorders.

The Sony Alpha7 IV features a USB 3.2 Gen 2 Type-C port, which offers faster data transfer speeds than microUSB and can be used to charge the camera from your computer or power it via accessories while connected.

Sony's latest camera, the A7IV, features a 3.5mm headphone port and an external microphone jack for better audio control.

The new Sony A7 IV camera has a hot shoe that supports the optional ECM-B1M Shotgun Microphone or XLR-K3M adapter kit, which allows you to get clear audio recording by sending digital microphone signals to your camera.

This mirrorless camera features a USB Type-C port that can be paired with three optional accessories. It offers TX 1000BASE connectivity, wireless remote shooting and FTP transfer, all of which are great for getting your work done in style.

5-axis SteadyShot INSIDE image stabilization

The Sony A7 IV is an amazing camera, especially for those who like to shoot video or stills and are looking to upgrade their gear.

Not only does it feature the 5-axis SteadyShot INSIDE image stabilization system that helps eliminate any blur caused by shaking when taking photos.

The latest Sony A7IV offers versatility for different types and styles of photography.

Whether it's macro photography, high-magnification shots or wide-angle shots, the camera compensates for pitch (tilt) and yaw adjustments so your images are perfectly straight.

It also has roll compensation, which is also useful for moving subjects.

The new Sony A7 IV is the ultimate video camera, with more features than ever! For example, there are three different stabilization modes that can be used to remove any unwanted shaking.

In addition, it comes with Sony's Active IS mode, which allows for even smoother footage straight out of the camera, without any further processing.

Advanced external flash control

The Sony A7 IV is an excellent camera for photographers who want to use flash to shoot fast-moving subjects.

This is possible, thanks to the more advanced P-TTL (Programmed Trigger Lock) metering system and an updated flash control unit that reduces shutter lag between shots, as well as the use of AWB information from your settings to capture natural color tones without overexposing or underexposing light sources such as lights/burns, etc.

This allows you to shoot faster because they are easy on both eyes when working at night.

Wireless Connectivity and Streaming

The all-new Sony A7 4 is a very powerful camera. This high-tech wonder is packed with all the features you need for your next photo shoot and more, including built-in Wi-Fi that allows for wireless or wired shooting without any hassle!

The connectivity also allows you to control the camera remotely, which means you'll never again have an excuse for not taking the perfect shots when they're out of range like before.

The Sony Alpha7 IV is a camera that can be controlled with your phone through Bluetooth. This means you'll never have a problem connecting it again.

The Sony A7 IV is the perfect camera for people who want to improve their photography skills. It offers amazing features that will ensure you never lose your precious memories again, like Visual Story which automatically publishes photos and videos to online storage platforms so they are always accessible, no matter what!

The new Sony A7 IV camera isn't just for taking pictures. If you have a compatible computer or mobile device, this stylish little camera can stream live video directly from the lens to your screen.

This mirrorless camera is also a high-resolution camera that offers 4K 15p, FHD 60p/30fps and HD 30 fps shooting options. It also features the internal Creative Look feature with natural skin tones for attractive photo quality right out of the box!

The Sony A7 4 is a high-end camera that supports UVC and AC for better image quality while streaming.

SONY A7 IV FEATURES

• New 33-megapixel full-frame back-illuminated Exmor R CMOS sensor
• Latest generation Bionz XR image processing engine
• Improved low-light performance and noise management with native ISO 100-51,200 (expandable to 204,800 for stills and 102,400)
• Improved 5.5-stop, 5-axis in-camera image stabilization system
• 10 fps continuous shooting with AF/AE Tracking, now up to f/22
• Uninterrupted shooting with over 828 JPEG + RAW images
• Two card slots with 1x CFexpress Type A and SD UHS II
• 759 AF points (94% coverage) with 30% improvement in AF-S speed
• Real-time eye-tracking AF for human/pet/bird
• Fully articulated 1.03 million-dot variable angle LCD touchscreen and new touch menu
• New dial with stills/film/rallies and fast motion
• Improved 3.69 million dot OLED viewfinder
• Improved grip
• Improved connectivity with multi-interface (MI) digital hot shoe, USB Type-C, 1000Base-T
• Ethernet, 5GHz WiFi and HDMI Type-A.
• Remote control and focus with the Imaging Edge application

OUR OPINION ON THE SONY ALPHA 7 IV

The Sony A 7 IV camera is an upgrade to the previous model, and not just in name.

The sensor has been updated with higher resolution and improved image quality, while also including handy video features never before seen on this type of camera, such as fast AF speeds or tracking modes for when you need them most!

The new design offers significant changes that make it even easier to use than before - ideal if all those glorious pixels are what matter most to your workflow.

The Sony Alpha 7 IV camera has been launched and it offers true mirrorless capabilities with 33 megapixels, fast high-buffered burst rates as well as 4K/60p video. Live streaming is now possible without any delay thanks to faster data transfer speeds.

The Sony A7 IV is a camera that lets you capture the perfect image, no matter what type of content it will be used for. Whether you are a beginner or a professional, this camera has an abundance of features and capabilities that make the creative possibilities endless.

The new Sony A7 IV camera is packed with features, but it also has a new design that will make you want to own one even more.