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Sony Alpha 7 III Body

€1,346.00 €1,278.70

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MCZ DIRECT,

5/ 5

The Sony A7R III (A7RIII) showcases increased responsiveness and exceptional image quality in a compact format. Performance and multimedia versatility are at the forefront. Building on the best of the <a href="https://www.mczdirect.com/fr/sony-alpha-277">Sony A9</a>, it gains in handling, battery life, and modernity: addressing all the shortcomings of the A7R II. Plus, it offers a special high-resolution function. The Nikon D850 now has a serious competitor. The Sony A7R III (A7RIII) ensures professional-grade operation in a compact and sturdy body, offering greater flexibility for perfect photos in any situation. With such a level of power, precision, and possibilities at your fingertips, you can capture unique moments. An efficient 42.4-megapixel (approx.) image sensor and an enhanced image processor can take your images as far as your imagination leads you. The doubled efficiency of the autofocus tracking, even during continuous shooting at up to 10 frames per second, enhances the camera’s stability and high-speed performance. The optimized Eye AF autofocus locks onto and tracks subjects with great precision and speed, even when the subject moves, looks down or away, or is backlit. The USB SuperSpeed 3.1 Gen 1 enabled by a USB Type-C™ connector allows fast remote data transfer to a PC for easy handling of large RAW data files. The Pixel Shift Multi Shooting feature delivers impressive resolution, color fidelity, and texture reproduction, capturing the atmosphere of the subject and the environment. 4K HDR images brought to life by innovation deliver videos with extraordinary presence, thanks to their high resolution, wide dynamic range, and broad color gamut. The image processing system has evolved to offer high resolution and low noise with a wider ISO sensitivity range. The camera faithfully reproduces the atmosphere and details of every scene. The Quad-VGA OLED Tru-Finder™ high-resolution viewfinder provides a natural and highly precise viewfinder image. The functional benefits of an EVF, such as excellent visibility in darkness and autofocus capability during magnified display, are further enhanced for significant shooting assistance. For greater versatility, the compact and lightweight body of the Sony A7R III (A7RIII) is sturdy and rigid enough for solid protection. <h2>Sony A7R III (A7RIII) Highlights:</h2> <ul> <li>Image Quality.</li> <li>Usable JPEGs up to 12,800 ISO.</li> <li>10 fps burst shooting with 70 RAW files.</li> <li>"High Resolution" mode.</li> <li>Battery life of 500 to 600 shots (depending on viewfinder or screen use).</li> <li>4K/UHD 30p and Full HD 120p video without cropping.</li> <li>Dual SD slots.</li> <li>USB Type-C port.</li> <li>3.36 M-dot OLED viewfinder.</li> </ul> <h2>42.2 MP Full-Frame Exmor R CMOS Sensor on the Sony A7R III (A7RIII)</h2> The Exmor R CMOS full-frame 35mm image sensor offers 42.40 MP resolution, back-illumination, and on-chip lenses for exceptional sensitivity and dynamic range. An anti-reflective coating sealed into the sensor glass and other innovations unleash the sensor's power for more realistic image rendering. <h2>The Sony A7R III has Truly Enhanced Image Processing</h2> Front-end large-scale integration and BIONZ X boost processing speed. Paired with the Exmor R sensor, they deliver up to 15 stops of dynamic range at low ISO settings for richer tonal reproduction. The latest front-end large-scale integration system of the Sony A7R III (A7RIII) makes data readout from the image sensor about 2x faster, and the BIONZ X image processor is now 1.8x faster. Enhanced image processing offers reduced noise and a wider dynamic range across a wide ISO sensitivity range up to 32,000 ISO (standard ISO, expandable to 50 – 102400 ISO for stills). Additionally, optimized detail reproduction and area-specific noise reduction achieve noise reduction equivalent to one stop in mid-range ISO settings. Skin color reproduction has also been improved, a significant benefit for portrait photography. The Sony A7R III (A7RIII) also supports 14-bit RAW output even for silent/continuous shooting. <h2>Wide ISO Sensitivity Range 100–32,000 Standard on the A7R3</h2> The standard ISO sensitivity range has been extended to 100 – 32,000 (expandable to 50 – 102,400 ISO), with noise reduced by one stop in the mid-range sensitivity. <h2>14-Bit RAW Output for Rich Gradations</h2> 14-bit RAW output with rich tonal information, from highlights to shadows, is available for silent or continuous shooting. <h2>Sony Alpha 7R III Features a 3.69 Million Dot Quad-VGA OLED Tru-Finder</h2> On the Sony A7R III (A7RIII), the electronic viewfinder, twice as precise, reproduces every small detail. The "Hi" quality mode provides highly accurate, natural-looking views on an incredible display. This Quad-VGA OLED Tru-Finder viewfinder with approximately 3.69 million dots provides precise details, contrast, and black reproduction, while maintaining the natural brightness of the image. The High Quality mode allows precise focus adjustment, maximizing the rich image data from the sensor to display accurate, natural images with reduced moiré and artifacts, focusing solely on shooting. You can choose 120/100 fps from the refresh rate selection to make motion smooth in the viewfinder. Only an electronic viewfinder like this can offer features such as powerful magnification for autofocus when a focus area is magnified in the viewfinder. <h2>A7RIII in Portrait Mode: New Potential and Continuous Shooting up to 10 fps</h2> The optimized Eye AF autofocus of the Sony A7R III (A7RIII) locks onto and tracks subjects with great precision and speed, even when the subject moves, looks down or away, or is backlit. Moments are captured thanks to continuous shooting at up to 10 frames per second with focus tracking/auto exposure. <h2>Fast Mirrorless Autofocus on A7RIII</h2> 399 phase-detection autofocus points cover approximately 68% of the image area’s height and width. 425 contrast-detection points positioned over a wide area further enhance focus. An advanced image processing system and α9 autofocus algorithms optimized for the α7R III increase AF speed, accuracy, and tracking performance. The 399 phase-detection autofocus points and 425 contrast-detection autofocus points offer wide coverage with high density. Autofocus is approximately twice as fast, and focus performance is twice as precise, allowing you to achieve and maintain focus on unpredictably moving animals. The Sony Alpha 7R III also enables reliable focusing, even in EV-3 luminance conditions. <h2>Improved Image Stabilization on the A7R III: Freer Shooting</h2> Thanks to the improved 5-axis image stabilizer built into the Sony A7R III, you can rely on high-resolution performance mobility every time you want to move and shoot freely. This allows you to focus on the subject without worrying about various types of blur caused by camera movement. <h2>Fluid Studio Workflow</h2> USB SuperSpeed 3.1 Gen enabled by a USB Type-C connector allows fast remote data transfer to a PC for easy handling of large RAW data files. <h3>A Different Dimension of Resolution</h3> The Pixel Shift Multi Shooting on the Sony A7R III (A7RIII) delivers impressive resolution, color fidelity, and texture reproduction, capturing the atmosphere of the subject and environment. <h2>More Realistic Videos with This Sony Alpha 7R III</h2> 4K HDR images brought to life by innovation deliver videos with extraordinary presence thanks to their high resolution, wide dynamic range, and extended color gamut. For high-resolution 4K videos with reduced moiré and artifacts, the Sony Alpha 7R III’s full-frame 35mm mode with full pixel readout (without binning) condenses approximately 1.8 times the data required for 4K videos (QFHD: 3840 x 2160). Advanced image processing allows full-frame 4K video recording with significantly improved image quality in the mid-to-high ISO range, making the most of 4K’s potential in every shot. <h2>Technical Specifications of the Sony A7R III Mirrorless Camera:</h2> IMAGE Mount: Sony E Format: Full-Frame Actual Pixels: 43.6 megapixels Effective Pixels: 42.4 megapixels Maximum Resolution: 7952 x 5304 Aspect Ratio: 3:2, 16:9 Sensor Type/Size: CMOS, 35.9 x 24 mm File Formats: Still Images: JPEG, RAW Movies: AVCHD Ver. 2.0, MPEG-4 AVC / H.264, Audio: XAVC S: AC3, Dolby Digital 2ch, Linear PCM (Stereo) Bit Depth: 14 bits Dust Reduction System: Yes Memory Card Type: SD / SDHC / SDXC / Memory Stick PRO Image Stabilization: SENSOR, 5-axis RECORDING Video Recording: Yes, NTSC / PAL Video Format: 3840 x 2160p at 23.98, 25, 29.97 fps (100 Mbps XAVC S via H.264) 3840 x 2160p at 23.98, 25, 29.97 fps (60 Mbps XAVC S via H.264) 1920 x 1080p at 100, 120 fps (100 Mbps XAVC S via H.264) 1920 x 1080p at 100, 120 fps (60 Mbps XAVC S via H.264) 1920 x 1080p at 23.98, 25, 29.97, 50, 59.94 fps (50 Mbps XAVC S via H.264) 1920 x 1080p at 50, 59.94 fps (25 Mbps XAVC S via H.264) 1920 x 1080p at 25, 29.97 fps (16 Mbps XAVC S via H.264) 1920 x 1080i at 50, 59.94 fps (24 Mbps AVCHD via H .264) 1920 x 1080i at 50, 59.94 fps (17 Mbps AVCHD via H.264) Aspect Ratio: 16:9 Clip Length: Up to 29 min Audio Recording: Built-in Microphone: with video (stereo) Optional External Microphone: with video (stereo) FOCUSING Focus Type: Auto and Manual Focus Modes: Automatic (A), Continuous AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-shot AF (S) Autofocus Points: Phase Detection: 399 Contrast Detection: 425 VIEWFINDER / DISPLAY Viewfinder Type: Electronic Viewfinder Size: 0.5 " Viewfinder Resolution: 3,686,400 dots Viewfinder Eye Point: 23.00 mm Viewfinder Coverage: 100% Viewfinder Magnification: Approx. 0.78x Diopter Adjustment: -4.0 to +3.0 m Display Screen: Rear Touchscreen Tilting LCD, 3" (1,440,000) Screen Coverage: 100% EXPOSURE ISO Sensitivity: Auto, 100-32000 (Extended Mode: 50-102400) Shutter: 30 - 1/8000 seconds, bulb mode; 1/4 - 1/8000 second in video mode Metering Method: Center-weighted average metering, Multi-zone metering, Spot metering, Highlight-weighted metering Exposure Modes: Aperture Priority, Auto, Manual, Movie, Program, Shutter Priority Metering Range: EV -3.0 - EV 20.0 Compensation: -5 EV to +5 EV (in 1/3 or 1/2 EV steps) White Balance Modes: Auto, Cloudy, Color Temperature, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Day White), Fluorescent (Warm White), Incandescent, Shade, Underwater Buffer / Continuous Shooting: Up to 10 fps at 42.4 MP for up to 76 Frames in Raw Format Up to 8 fps at 42.4 MP for up to 76 Frames in Raw Format Up to 6 fps at 42.4 MP for up to 76 Frames in Raw Format Up to 3 fps at 42.4 MP for up to 76 Frames in Raw Format Up to 10 fps at 42.4 MP for up to 76 Frames in JPEG Format Up to 8 fps at 42.4 MP for up to 76 Frames in JPEG Format Up to 6 fps at 42.4 MP for up to 76 Frames in JPEG Format Up to 3 fps at 42.4 MP for up to 76 Frames in JPEG Format FLASH Flash Modes: Auto Fill-In Speed Sync Off Rear Sync Red-Eye Reduction Slow Sync Wireless Built-in Flash: No Max Sync Speed: 1/250 second Flash Compensation: -3 EV to +3 EV (in 1/3 or 1/2 EV steps) Dedicated TTL Flash System External Flash Connection: Hot Shoe, PC Terminal PERFORMANCE Self-Timer: 10 seconds, 5 seconds, 2 seconds Connectivity: 1/8" Headphone, 1/8" Microphone, HDMI D (Micro), Micro-USB, USB 3.0, USB Type-C Wi-Fi Capable: Yes POWER Battery: 1 x NP-FZ100 Rechargeable Lithium-Ion Battery, 7.2 VDC, 2280 mAh PHYSICAL Operating Temperature: 0 to 40°C Dimensions (W x H x D): 126.9 x 95.6 x 73.7 mm Weight: 657 g <h2>Sony A7R III Box Contents</h2> <ul> <li>Sony A7R III Body</li> <li>Power Cord</li> <li>Rechargeable NP-FZ100 Battery</li> <li>Cable Protector</li> <li>BC-QZ1 Battery Charger</li> <li>Shoulder Strap</li> <li>Body Cap</li> <li>Accessory Shoe Cap</li> <li>Eyepiece Cup</li> <li>USB Type-C Cable</li> </ul>

SONYA7RIIIBODY

Sony ALPHA 7R III Body

€1,757.00 €1,669.15

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Nikon D850 body

€2,040.00 €1,938.00

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Canon EOS 5D Mark IV Body

€1,928.00 €1,831.60

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FUJIFILM X100V Black

€2,117.00 €2,011.15

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Olympus M.Zuiko Digital ED 12-200mm f/3.5-6.3-3

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Olympus M.Zuiko Digital ED 12-200mm f/3.5-6.3

€769.00 €730.55

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Canon EF 70-200mm f/2.8L IS III USM

€2,075.00 €1,971.25

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MCZ DIRECT,

5/ 5

Immerse yourself in the captivating world of photography with the Fujifilm X100V, an expert compact camera with a fixed focal length that harmoniously combines style, mobility, discretion, and the sheer joy of capturing moments. As the fifth generation of the renowned X100 range, the X100V takes your photographic journey to new horizons with unparalleled resolution and distortion control, thanks to its newly formulated 35mm f/2 lens. Let’s dive into the specifics: The Fujifilm X100V is not just a camera; it’s a tool that enables you to tell your story in the most compelling way. It houses the powerful X-Processor 4 and the 26.1-megapixel X-TransTM CMOS 4 sensor, a blend that guarantees remarkable performance and superior image quality. The camera's prowess in capturing crisp, detailed, and vibrant images is evident in every shot, redefining what you can achieve with a compact camera. One of the standout features of the X100V is its optimized hybrid viewfinder. This technical marvel provides a crystal clear, high-definition live view and an advanced electronic rangefinder, giving you the flexibility to swiftly switch between modes based on your shooting preferences. The hybrid viewfinder truly encapsulates the blend of traditional style and cutting-edge technology that Fujifilm is famous for. But that’s not all. The X100V is equally capable when it comes to video. It produces high-quality 4K videos at up to 30 frames per second and captures movement at a staggering 120 frames per second in 1080p. This enables you to create spectacular slow-motion effects that will leave your audience in awe. Whether you are an aspiring filmmaker, a creative artist, or a professional photographer, the X100V is your ideal companion for consistent, high-quality image and video production. The Fujifilm X100V also introduces a welcome novelty: a tilt-able, touch-responsive LCD screen on the rear. The convenience this feature brings is unrivaled, allowing you to effortlessly compose and review your shots from a variety of angles. As a premium camera, the X100V goes the extra mile in offering weather resistance. Although not inherently weather-sealed, it can be equipped with the AR-X100 adapter ring and PRF-49 protection filter (sold separately) to shield it from the elements. So, whether you're in the heat of the desert or in the chilly mountain wind, you can count on the X100V to deliver. Exuding elegance, the X100V’s design is not only aesthetically pleasing but also functional and straightforward. With its tactile control dials and logical layout, this camera is a joy to handle and operate, making your photographic experience as seamless as possible. In summary, the Fujifilm X100V is an expert compact camera that provides simplicity, high performance, and sophistication. It’s more than just a camera; it’s a powerhouse of creativity that fits right in your pocket. Capture the world around you, create awe-inspiring videos, and express your vision with this remarkable piece of technology. Make the Fujifilm X100V yours today. Embrace the elegance, experience the power, and unleash your creativity. Your journey towards impeccable photography and videography starts here. Place your order now and step into a world of boundless artistic potential.

FUJIX100VSLV

Fujifilm X100V Silver

€2,204.00 €2,093.80

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Sony Alpha 7S III Body - Mirrorless camera-1

Sony Alpha 7S III Body - Mirrorless camera-2

IN STOCK

MCZ DIRECT,

5/ 5

After 5 years of service, the Sony Alpha 7S III (A7S III) full-frame mirrorless camera takes the place of its predecessor. It specializes in video and strives to make a name for itself in this field by offering 4K UHD at 120 fps and a novel viewfinder. The Alpha 7S II (A7S II) blew out its fifth candle before being replaced by the Alpha 7S III (A7S III). Anonymous sources finally got it right by announcing the renewal of Sony's dedicated video camera, after several rumors and quite a few false ones. The Alpha 7S III (A7S III) comes with features that were introduced in the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/gb/sony-alpha-7r-iv/-sony-alpha-7r-iv-body-2-years-warranty--5293.html">A7R IV</a> in 2019. The Sony Alpha 7S III (A7S III) improves on the original without going overboard. While Sony claims to have "changed everything" from the processor to the sensor, many elements are comparable. The 12.1-megapixel full-frame sensor is still there, as is a maximum ISO 409,600 for stills.4K UHD is now the standard recording format, and 8K is off the table. Sony is skipping high definition, unlike Canon, which now offers 8K with its new 24x36 hybrid, the <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/gb/canon-eos-r5/-canon-eos-r5-body-2-years-warranty--6394.html">EOS R5</a>. In the fall of 2019, it was Panasonic that offered a Lumix S1H in 35mm format. The latter's sensor can reach 6K thanks to its huge cooling system, which faces demanding productions despite its 35mm format. Sony, on the other hand, is launching the Alpha 7S III (A7s III) in an aggressive frame with no intention of stopping. If the definition of the sensor is restricted, Sony claims several advantages in return. The A7S III uses the Sony VG-C4EM grip dedicated to <a title="Discover the Sony A1" href="https://www.mczdirect.com/gb/sony-a1/-sony-a1--8286.html">Sony A1 (A1)</a>, <a title="Discover the Sony A7 IV" href="https://www.mczdirect.com/gb/sony-a7-iv/-sony-a7-iv-mirrorless-camera--9703.html">A7 IV (A7IV)</a>, A7R IV (A7RIV) and <a title="Discover the Sony A9 II" href="https://www.mczdirect.com/gb/sony-alpha-9-ii/-sony-alpha-a9-ii-body-2-years-warranty--5760.html">A9 II (A9II)</a> mirrorless cameras. The grip can accept one or two NP-FZ100 batteries and also acts as a battery charger when connected to the camera via the body's USB port. Noise and low-light handling should be excellent; due to the increased pixel readout speed, rolling shutter is limited. Also, with 4K UHD resolution reaching 600 Mbps or 120 frames per second, eye and face tracking autofocus is included. Sony also has another ace up its sleeve: a 9.44 million-dot electronic viewfinder ! <h2><img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-echantillon.jpg" alt="Photo test with the Sony A7S III" width="900" height="600" /></h2> <h2 class="p1">WHAT ARE THE MAIN FEATURES OF THE SONY A7S III HYBRID CAMERA?</h2> The Sony A7S III is a high-end mirrorless camera that offers many advanced features and capabilities in a compact, lightweight body. Among the A7S III's top features, here are the top 10: <ul style="list-style-type:circle;"> <li>Beautiful 4K video at 120p in 10-bit 4:2:2 internal for unlimited creative possibilities without overheating.</li> <li>Premium image quality with native ISO 80-102,400, expandable to ISO 40-409,600, for optimal low-light performance when shooting video or stills.</li> <li>Increased dynamic range of 15+ stops, bringing out details even in high contrast scenes.</li> <li>The all-new 12.1MP full-frame back-illuminated Exmor R sensor is combined with the powerful BIONZ XR image processor for exceptional performance and speed.</li> <li>Faster, more accurate video autofocus with Hybrid AF, featuring 759 phase-detection AF points, 92% coverage and enhanced real-time eye AF.</li> <li>New XAVC-HS (H.265) and XAVC-S-I (All-I) codecs, 16-bit RAW data output, S-Log profile.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with new active mode.</li> <li>New touch menu system, variable angle display and 9.44 million dot OLED Tru Finder.</li> <li>Dual card slot compatible with high speed CFexpress Type A/ UHS-II card.</li> <li>Improved connectivity with 5GHZ wifi connection and full-size HDMI port.</li> </ul> The new Sony Alpha 7S III is a lightweight camera that goes beyond expectations. The imaging strengths are supported by a few changes in the physical design, including an LCD screen with a side-aperture joint for better image quality as well as an impressive 9.44m dot OLED electronic viewfinder! Not only does this camera have two slots to store your files on CFexpress Type A or SD UHS II memory cards, but it also promotes heat dissipation so you can shoot continuously without worrying about slow performance due to slow storage speeds, as other models can experience before their buffer fills up completely. <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-de-photo.jpg" alt="Portrait photography with the Sony alpha 7S III" width="900" height="600" /> <h2 class="p1">WHAT WE LIKE ABOUT THE SONY A7S III MIRRORLESS CAMERA:</h2> <ul> <li>Stunning 4K video at 120p in 4:2:2 10-bit for unlimited creative possibilities without overheating.</li> <li>Outstanding image quality with native ISO 80-102,400, expandable to ISO 40-409,600 for optimal low-light performance.</li> <li>The all-new Exmor R sensor, combined with the powerful BIONZ XR image processor, delivers exceptional performance and speed.</li> <li>More precise autofocus in both stills and video with 759 phase-detection AF points to capture every movement.</li> <li>In-body image stabilization (IBIS) up to 5.5 stops with a new active mode for crisp videos and photos.</li> </ul> <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-exemple-photo.jpg" alt="Food photography with the Sony A7S III" width="900" height="600" /> <h2 class="p1">12.1 MP EXMOR RS BSI CMOS SENSOR AND BIONZ XR IMAGE PROCESSOR</h2> Sony has introduced its latest full frame mirrorless camera, the Sony alpha 7s III. With an impressive 12MP sensor and a redesigned Exmor RS back-illuminated design for improved clarity and noise reduction at high sensitivities up to ISO 102400, this new model is sure to be another hit from one of Japan's electronics leaders! The Sony A7S III ( A7S3 ) is an incredible camera that will take your photography to the next level. Not only does it have a faster sensor than its predecessor, but with improved BIONZ XR processing power and a reduced rolling shutter of 3x or 8x faster to turn information into images - this Sony body can shoot at 10 fps continuously for 1000 uncompressed raw files. <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-essai-photo.jpg" alt="Example of a photo taken with the Sony A7S III" width="900" height="600" /> <h2 class="p1">4K 120P UHD VIDEO, 10-BIT 4:2:2 INTERNAL RECORDING ON THE SONY ALPHA 7S III</h2> Filming in 4K UHD with frame rates up to 120p is possible and easy. You can also record using full 1:1 pixel playback with no binning, as well as 10-bit sampling for even more tonality on your recordings or flexibility in post-production when shooting externally via the HDMI A port in 16-bit raw HQ video quality. The Sony Alpha 7S3 is a mirrorless camera that offers both high quality and low bit rate coding. The first codec developed for this model was XAVC SS, which uses HEVC/H.265 to retain more detail at smaller sizes while providing good performance when shooting video at bit rates up to 600 Mb/s! In addition, two other types have been created: One, XavcHS, is an intra-frame format capable of capturing amazing footage even on low-power devices; the other, called S-I, works best with higher capacity storage media such as SSDs or hard drives. Sony's new A7S III ( A7S3 ) is an incredible mirrorless camera that shoots at 120 frames per second (fps) and offers 4x slow motion video recording capabilities. This means you can record high-quality, slow-motion footage of your favorite moment with friends or family, then edit it in 30p at incredible speeds! Also, if there are gaps between moments when capturing things on the fly, such as driving through a beautiful landscape, this option gives us enough time to not miss anything by cutting what was being recorded just before something naturally happens without any interruption to the shoot, allowing for smoother cuts when putting a piece together after editing. The Sony 7 S III is a mirrorless camera that can record in the highest quality video format, 4K. It also has no time limit for recording and will never shut down while you're working on a long project, nor will it take note of any overheating! The Sony Alpha 7S3 is a reasonably priced, customizable digital camera for professionals who want to take their digital photography to the next level. With extensive controls for color, gamma levels as well as black level, this camera gives users the flexibility they need when it comes to capturing footage on set or in nature without compromising quality! S-Cinetone offers healthy skin tones with distinct colors that match those seen on professional film cameras like VENICE. So you can be sure your work will always look hot - even if it's being filmed by someone else's pointy object. The new Sony Alpha 7S III is the best camera in the Sony lineup. It offers a color profile that produces natural midtones and soft colors. It also has well controlled highlights so you can enjoy all that S-Log2 gives to your video signal while being able to produce high quality footage even after post production with REC709 or Log C gamma curves if needed. The Sony A7S III is the world's most advanced video production camera. It gives professional filmmakers and photographers the tools to produce movies that were previously impossible. This revolutionary Sony alpha body can record in the traditional Log Gamma (HLG) format as well as in the BT2020 color space that offers an extended dynamic range of over 15 stops to capture every detail from dark shadows to highlights without any skips or gaps, thanks to its wide 6-axis stabilization system that gives you true cinematic videography capabilities, even when you're mounting telescopes ! <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s-III-photo-echantillon.jpg" alt="Photoshoot with the Sony A7S III mirrorless camera" width="900" height="600" /> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> The Sony Alpha 7S3 is the latest and greatest mirrorless camera from Japan's favorite brand. Featuring a fast Hyper-Z AF system, this Sony alpha body has 759 phase detection points that can focus on anything in less than 2 seconds with incredible accuracy, even if you're shooting video or stills using up to 6 EV of sensitivity. The Sony A7S III is a camera that can track moving subjects and has AI-based tracking, making it perfect for action photography. It also features real-time eye autofocus, so you don't have to worry about missing the shot when shooting portraits of humans or animals. The Sony Alpha A7S III is a game changer for anyone looking to take their photography to the next level. This full-frame mirrorless camera features an incredible sensor and the latest technologies that will allow you to focus faster and easier than ever. <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s-III-photo-essai.jpg" alt="Photo test with the Sony alpha 7S 3" width="900" height="600" /> <h2 class="p1">5-AXIS STEADYSHOT INSIDE IMAGE STABILIZATION IN SONY MIRRORLESS CAMERAS</h2> The Sony A7S III is an impressive camera! It has a 5.5-stage stabilization system, which allows you to take pictures without worrying about them being blurred due to shaking and to shoot handheld photos or videos using suitable lenses, such as telephoto lenses for wildlife photography. The Sony A7SIII ( A7S3 ) offers a variety of features that make this camera perfect for any photographer. You can use it to shoot landscapes, macros, and high-magnification events, such as concerts or wildlife photos, without worrying about stability issues, especially because you can always rely on the 5-axis, even when using third-party lenses with built-in stabilization features. The Sony A7S III is the latest in a line of high-quality professional cameras. It features an active IS mode that allows for even smoother footage right out of the box, with additional stabilization methods for videographers who need it most! <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-7-s-III-photo-essai.jpg" alt="Sony A7S III test foodphotography" width="900" height="600" /> <h2 class="p1">SONY BODY DESIGN AND CONNECTIVITY</h2> The Sony Alpha 7S III (A7SIII) is a camera with an impressive Tru-Finder QXGA OLED viewfinder with a high resolution of 9.44 million dots and 0.9x magnification for exceptionally clear, crisp eye-level viewing from anywhere in the frame, anytime! This viewfinder also features dedicated high-quality 120 fps settings to make it easy to render motion for both you and the captured images, thanks to its physical design. Its long 25mm eyepieces offer a 41° angle of view, giving it a wider perspective while providing clearer images than most traditional cameras today, without sacrificing too much detail or clarity when zooming in on particular areas of each shot, which is especially great if they're right next to each other. The Sony 7 S III is a camera specifically designed for videographers, with features that make it easy and comfortable to use for self-recording. The side-opening LCD screen allows you to work high or low without having to let go of the wheel when working on location; it also has a front-facing hinged position, perfect for vlogging or other self-recording needs! This touchscreen feature makes navigating settings very intuitive, so they are quickly accessible by touch, instead of fumbling around trying to figure out the menus in general terms. The Sony A7SIII is one of the top cameras for those who still want to use cards. It has a dual CFexpress Type A or SD memory card slot and can be configured to suit your needs in terms of files saved, so you can have plenty of storage space without worrying about running out at any time! Like all good things, there are also drawbacks; remember that unless both slots were designed specifically for high-speed transfers (U HS II), only standard formats will work here - so make sure that's what matters most before you buy this baby ;) For those who like to get creative with their video shooting, the Sony Alpha 7S3 has a more intuitive menu system and improved features. For example, it's easier for you to set up different workflows or select settings that go perfectly with the video recording mode, but also with on-board photography! Sony's latest A7SIII is a beautifully designed camera that will last for years of shooting. Its magnesium alloy chassis provides rigidity, durability and stability while remaining lightweight thanks to improvements in its lens mount design. It also offers more comfort with a flexible grip at any angle. The Sony 7 S III is weather sealed to protect it from the rigors of harsh conditions. The battery cover and terminal covers are also sealed, ensuring that your camera can withstand whatever Mother Nature throws at it! The Sony Alpha 7S III ( A7S3 ) is a game changer in video production. It features high capacity NP-FZ100 rechargeable lithium-ion batteries that provide up to 510 shots and 80 minutes of recording time per charge, whether you're using the viewfinder or the rear LCD screen, making this camera perfect for any type of shooting! The Sony 7 S III mirrorless feature a full-size HDMI port, which is ideal for connecting to external recorders. The Sony A7S 3 is a camera with 3.5mm external headphone and microphone ports, which allows for better control of audio recording when using compatible equipment such as wireless headsets or shotgun mics. The Sony A7SIII from Sony is an excellent mirrorless digital camera for those who want the best of both worlds. It can be used with a shotgun mic or an XLR input mic, and it offers clearer recording sound because it sends digital signals instead of analog. The Sony Alpha 7S III is a camera with built-in Wi-Fi, which allows you to connect wirelessly and share images directly from the camera. This feature also allows you to remotely control your shots, which is perfect when you want instant review. The Sony A7S III mirrorless camera offer three different connectivity options, including two USB Type-C ports that can be paired with an optional Ethernet wired LAN adapter for 1000BASE-T speed Internet access or remote shooting. <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-essai.jpg" alt="Shooting with the new Sony A7S III" width="900" height="600" /> <h2 class="p1">OUR OPINION ON THE SONY A7S III CAMERA</h2> The Sony a7S III is the ultimate professional video camera. It is packed with features and its performance has been designed to meet your needs as an aspiring videographer or photographer looking for the latest technology in this field. The Sony A7S III is a complete camera, perfect for professional content creators. The body has been ergonomically designed with a better grip, a fully articulated LCD screen and waterproofing capabilities to provide you with high quality images or videos, no matter what type of production! With the addition of color profiles as well as new sensor and processor components included in this hybrid tool, there's not much else to do when you have access to these tools at your disposal, giving users total control over their final product without sacrificing anything along the way. The new Sony Alpha 7S III is an impressive mirrorless digital camera with a long list of upgrades. Users can enjoy faster data recording, better image stability and CF Express card compatibility thanks to its many renovations. With the Sony A7 S III, you can enjoy smoother videos and sharper images thanks to the sensor shift technology and anti-shake stabilization. This Sony camera also features intelligent active video cropping to bring your content into focus no matter where it is on the screen. The Sony A7S III is a camera designed for professional content creators looking to get the most out of their skills. It features 759 phase detection AF points with 90% coverage, Eye autofocus that can track humans or animals, and real-time video tracking, making it easier than ever to focus while shooting! Whether you're an enthusiast trying to capture something on film through creativity alone - or someone at the top of their game wanting nothing more than perfection in every image captured - we know this latest advancement will be a new love when used professionally. <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7-s-III-photo-exemple.jpg" alt="example of photoshoot with Sony A7S III" width="900" height="600" /> <h2 class="p1">IS THE SONY ALPHA 7S III A PROFESSIONAL CAMERA?</h2> The Sony a7S III is a full frame mirrorless camera that was released in July 2020. The camera is aimed at professional photographers and videographers who need a high quality camera for stills and video. The a7S III has a 12.1-megapixel sensor and can record 4K video at up to 120 frames per second. It also has 5-axis image stabilization and an extended ISO range of 100 to 102400. In terms of build quality, the a7S III is made of magnesium alloy and is weather sealed to protect it from dust and moisture. The camera also has a large, high-resolution touchscreen and two SD card slots. Overall, the Sony a7S III is a great choice for professional photographers and videographers who need a high-quality camera and camcorder. <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s3-exemple-phto.jpg" alt="Macro photography with the Sony alpha 7S III" width="900" height="600" /> <h2 class="p1">WHICH BATTERY GRIP WORKS WITH THE SONY A7S III?</h2> The Sony VG-C4EM vertical grip is an optional accessory that can be added to the Sony A7S III camera. It allows for more comfortable shooting in a vertical orientation and also provides an additional battery, increasing the camera's shooting performance. The grip is made of durable magnesium alloy and is resistant to dust and moisture, making it ideal for use in harsh environments. It also features a built-in shutter release, AF-ON button, AE lock button and multi-selector joystick for easy operation. With its rugged construction and convenient controls, the Sony VG-C4EM vertical grip is an ideal choice for photographers who want to get the most out of their Sony A7S III camera. <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a-7s-3-exemple-phto.jpg" alt="Photo shoot with the Sony alpha 7S III" width="900" height="600" /> <h2 class="p1">HOW LONG CAN IT FILM?</h2> The Sony A7s III is a powerful and versatile digital camera that offers many features to amateur and professional photographers. One of the most impressive features of the A7s III is its video recording capability. With no limit on recording time, the A7s III allows users to capture high-quality video footage for an unlimited amount of time. This makes it an ideal camera for event photographers and videographers who need to capture long-lasting events, such as weddings or concerts. In addition, the A7s III's 4K video resolution ensures that users will be able to produce high-quality video that can be enjoyed on a variety of devices. Whether you're a professional videographer or an amateur photographer, the Sony A7s III is a great choice for anyone who wants to capture beautiful video. <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-a7s3-exemple-photo.jpg" alt="Wildlife photography with the Sony alpha 7S III" width="900" height="600" /> <h2 class="p1">WHAT WILL BE THE PERFORMANCES OF THIS DEVICE IN ASTROPHOTOGRAPHY?</h2> The Sony A7SIII is an excellent choice for astrophotography thanks to its exceptional low-light performance. With its 12.1 megapixel sensor, it is capable of capturing a large amount of detail and producing stunning images. However, due to its lower megapixel count, users may feel limited to smaller prints or reduced results when cropping. Ultimately, it all depends on how you shoot and what you want the end result to be. For example, if you want to make large prints or crop your photos, you might consider a camera with a higher megapixel count. On the other hand, if you're content with small prints or don't plan to crop your images, the Sony A7SIII will produce stunning results that you'll be proud to display. <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7s3-essai-photo.jpg" alt="Sony a7S III rear view" width="900" height="600" /> <h2 class="p1">HOW DOES THIS CAMERA'S LOW-LIGHT PERFORMANCE COMPARE TO THE A6600 AND A7III?</h2> Low light photography has always been a bit of a challenge, but with the advent of new technologies, it has become easier to achieve excellent results even in very low light conditions. The Sony A7S III is a camera specifically designed for low light photography, and it excels in this area thanks to its large photosites and low pixel count. In fact, the larger pixels and lower signal-to-noise ratio allow the A7S III to capture more detail in low-light scenarios than other cameras. This makes it an ideal choice for photographers who want to be able to shoot in any lighting condition. Whether you're shooting a wedding in a dimly lit church or trying to capture the night sky, the A7S III will help you get the best results possible. <img src="https://www.mczdirect.com/img/cms/sony%20a7s%20III/sony-alpha-7-s-3-essai-photo.jpg" alt="Sony alpha 7S III, view of the control buttons" width="900" height="600" /> <h2 class="p1">3 REASONS TO BUY THE SONY A7S III CAMERA</h2> The Sony Alpha 7S III is a professional mirrorless camera that offers excellent image quality, 4K video recording and fast autofocus. It's one of the most popular cameras on the market, and it's easy to see why. Here are three reasons to buy the Sony A7S III camera: 1. Image Quality. The Sony A7S III produces stunning images, thanks to its full-frame sensor and advanced image processing. 2. 4K video recording. The Sony A7S III can record 4K video at up to 60 frames per second for smooth, detailed footage. 3. Fast autofocus. The Sony A7S III features advanced autofocus technology that makes it easy to track moving subjects. If you're looking for a high-end camera with excellent image quality, 4K video recording and fast autofocus, the Sony A7S III is a great option.

SONYA7SIIIBODY

Sony Alpha 7S III Body - Mirrorless camera

€2,801.00 €2,660.95

-5%

Sony Alpha 7R IVA Body - Mirrorless camera-9

Sony Alpha 7R IVA Body - Mirrorless camera-1

IN STOCK

MCZ DIRECT,

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Sony unveiled the Alpha 7R IV (A7R IV) in summer 2019, less than two years after the <a title="Discover the Sony A7R III" href="https://www.mczdirect.com/gb/sony-alpha-7r-iii/-sony-a7r-iiia-body--9665.html">Sony Alpha 7R III (A7R III)</a>, with a sensor capable of capturing 61 megapixels. Sony reigned supreme in the 24x36 sensor mirrorless camera market in 2018, outpacing its rivals for five years. Sony was able to stay number one in the photo market with its 24x36 sensor mirrorless camera. It was not difficult for the brand, alone in this sector. But it was in 2018 that the competition started to get restless. Nikon launched two 24x36 mirrorless, <a title="Discover the Nikon Z6" href="https://www.mczdirect.com/gb/nikon-z6/-nikon-z6-body-2-years-warranty--4463.html">Z6</a> and <a title="Discover the Nikon Z7" href="https://www.mczdirect.com/gb/nikon-z7/-nikon-z7-body-2-years-warranty--4466.html">Z7</a>, both with 45.7 Mpixels. The Lumix S1 and S1R are the latest additions to the Panasonic lineup, each with a 47.3 Mpixel sensor. Canon has introduced an <a title="Discover the Canon EOS R" href="https://www.mczdirect.com/gb/canon-eos-r/-canon-eos-r-body-2-years-warranty--4715.html">EOS R</a> that is technically lighter, but still has a 30 Mpixel sensor, albeit a modest one. Sony finds itself out of the race for the highest definition and had to react. The previous Alpha 7R III (A7R III) was already very mature. In addition to a high degree of definition, the incorporated technologies associated with an outstanding customization made it a reference. The body of the Alpha 7R IV (A7R IV) is renewed by small changes from Sony, which continues to evolve. We find a 24x36 sensor with a resolution of 61 Mpx, but it takes the medium format to get more. For example, the FujiFilm GFX 100 is an option for even better image quality. The high resolution mode, which previously offered 120MP, has been upgraded to 240 Mixels. The A9 processor is used again, with extra power to spare for swallowing pixels. Artificial intelligence is gaining traction in many applications, including photo and video for people and animals. In addition, the ergonomics have been tweaked somewhat with a larger handle and SD card ports that are both UHS-II compatible. In short, the copy doesn't revolutionize anything; rather, it fixes or improves a number of things that, taken together, don't seem unimportant. With almost 40% more pixels, all this is possible. The Sony Alpha 7 r4 is already available for sale, and at the time of publishing this description it is sold for 3,990 euros. With the A version of the Sony A7R IV, the Sony A7R line of cameras continues to offer optimal still image and video performance, thanks to the addition or upgrade of features such as a 61MP Exmor R BSI CMOS sensor and an improved BIONZ X image processor. The fourth edition has been further enhanced with these and other advances that deliver impressive imaging results marked by smoothness, 15-stop dynamic range and speed. Sony's latest A7 series camera is a technological marvel. Capable of shooting 10 frames per second, with the ability to record 4K30 UHD video at 60 and 120 frames per second respectively, this sensor has it all. Not only does its high definition allow for improved image quality, but it also allows for flexible native sensitivity ranges from ISO 100 to ISO 3,000 to satisfy any need, whatever it may be - whether you're looking for full daylight shots or low-light captures that are capable enough on even dimmer lights like night scenes where they also excel. The all-new Sony A7R IVA camera is a true technical achievement. By retaining the 5-axis SteadyShot inside image stabilization with sensor displacement, this model can minimize shake up to five stops! Sony's latest A7R camera is a serious contender for the title of the world's best autofocus SLR. Image quality, durability and ease of use have all been improved with this model over its predecessor. Not only does it feature an updated physical design, but it also offers a 576,000-dot screen compared to last year's 441,000-dot screen, making viewing your photos easier than ever. The Sony A7R IVA is a high-end camera with two SD card slots, both UHS-II for faster performance, and the inclusion of a USB Type-C port allows for data transfer. Built-in Bluetooth wireless transfer allows you to transfer images from your phone or tablet without any cables! In addition, the 2 4Ghz WiFI bands allow remote control of connected mobile devices and offer fast data rates for direct web upload of photos. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-IV-exemple-photo.jpg" alt="Sony a7R IV photo example" width="900" height="600" /> <h2 class="p1">SONY ALPHA 7R4 MIRRORLESS CAMERA IMPROVEMENTS</h2> The Sony Alpha 7R IVA is a camera that has undergone significant improvements. The resolution of the rear LCD screen increases from 1,440,000 dots in the previous model to 2,359,296 - this increase makes for an even better user experience! In addition to having more screen than before, it has about the same performance as the other models, so you can make your choice if all the factors are taken into account, such as price, specifications, etc... <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7r-4-exemple-photo.jpg" alt="Sony A7R IV photo test" width="900" height="600" /> <h2 class="p1">61MP EXMOR R BSI CMOS SENSOR AND BIONZ X IMAGE PROCESSOR</h2> The Sony A7R IVA is a camera with impressive features and capabilities. This 61MP full-frame Exmor R CMOS sensor works in tandem with the BIONZ X, giving you high definition photos or videos without sacrificing quality thanks to its 15-stop dynamic range that also eliminates noise while improving speed when shooting at fast shutter speeds! This not only allows for sharp details, but also beautiful images due to the amount of light that can be captured by the sensors without an optical filter being placed on them, as is the case with ordinary cameras today. The Sony Alpha 7R4 is a camera capable of 14-bit recording, in a high sensitivity range with an ISO value from 100 to 32000 and extended to 51200. It can also record 4K video at 30 fps using either the entire sensor or a portion of it on smaller cameras, such as APS sensors, for UHD quality footage. Sony's latest camera, the A7R IVA, features Sony's high-end processor. This clever little chip works in tandem with a very fast front-end logic board to give you impressive shooting speeds and a 15-stop dynamic range that can be captured smoothly without any highlights or shadows. The Sony Alpha 7R4 is a powerhouse in the world of sensors and processors, with continuous shooting at up to 10 frames per second at full resolution. You can capture 68 consecutive images for all your best moments! <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-exemple-photo.jpg" alt="Sony alpha 7r IV sample photo" width="900" height="600" /> <h2 class="p1">FAST MIRRORLESS AF SYSTEM</h2> The Sony A7R4 is a camera that offers users Fast Hybrid AF and new features. The updated autofocus technology now covers approximately 99% of the height, 74% of the width with 555 phase detection points combined from 567 total contrast detection areas for fast and accurate performance in any situation! Thanks to its innovative design, photographers will never miss their target again, as it provides reliable capture without hesitation or delay when shooting close-up or distant subjects. The Sony A7R IVA is a remarkable camera. It's compact and packed with features to make your photographic experience even better! With its powerful focus system that works down to -3 EV and continuous AF/AE tracking capabilities, you'll be able to capture all those perfect moments with ease with this little gem from SONY. The use of phase detection dots combined with full compatibility via LA E Mount adapters makes them ideal for using lenses specifically designed by Canon or Nikon if you so desire. The Sony Alpha 7R4 is an amazing camera for any photographer who needs to capture the intensity and detail of their work. It has a variety of focus options that can be set to specific subjects or situations, making it easier than ever in history! The Sony Alpha 7 R4 is a great camera for human and animal subjects! The Eye AF function can be used to focus on the eyes of recognized human beings when shooting portraits, making it perfect for both photo and video mode. In addition, this model has an eye detection feature that ensures you don't miss a beat with its ability to work with either auto-focus shooting mode. The Sony Alpha 7 R4 is a camera that has been specifically designed to deliver exceptional quality in low light situations. It features the world's fastest autofocus, so you can easily capture essential details when focusing on tiny subjects like insects or flowers up close! The rear touchscreen can also be used as an additional control surface if you wish, while still looking through the viewfinder. This works especially well with Sony's Focus Magnifier feature, which magnifies objects in the focus area to make them easier to see, regardless of distance. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-exemple-photo.jpg" alt="Sony A7RIV" width="900" height="600" /> <h2 class="p1">BODY DESIGN AND INTEGRATED WI-FI/BLUETOOTH</h2> With a resolution of 5.76 million dots, the Sony A7R IVA's Tru-Finder viewfinder provides a crisp, clear, detail-rich view of moving subjects with a 120 frames per second refresh rate that is especially pleasing to the eye, even at the best of times. The Sony Alpha 7 R4 is the latest addition to Sony's high-end camera lineup. It features an OLED electronic viewfinder, but also offers a 3-inch LCD screen for those who prefer it or need more brightness when working in bright conditions. The camera can tilt up 107 degrees and down 41 degrees to give you optimal positioning no matter where your adventure takes place! The new Sony A7 R IV camera is a camera worth checking out if you're looking for a camera that can stand up to tough conditions. Its magnesium alloy chassis provides rigidity and durability while remaining lightweight, making this model easy to carry around all day. The lens mount has also been improved so that heavy lenses work well with the body. In addition, significant improvements to the grip make it even more comfortable to hold than before, ensuring exceptionally clear photos every time. The Sony Alpha 7 R4 is designed with a variety of protective features to ensure that it performs well in harsh conditions. It has been carefully engineered and certified waterproof, dustproof or both. The Sony Alpha 7R IVA is an excellent camera for burst shooting. It is very powerful and has a long battery life thanks to its internal batteries. The Sony A7 R IV has two SD card slots, which allows for flexible file saving and handling. Both cards can be formatted to hold raw or JPEG files, depending on your needs! SLT UHS-II technology ensures that you won't miss an opportunity to transfer files at speeds up to 200 Mbps when using this device with fast memory cards. 2-Slot Memory Card Reader: Now it's easier than ever to back up all those precious photos without worrying about losing them, because they're stored safely in a convenient slot that plugs into any standard USB port found on most desktop and laptop computers. With the Sony Alpha 7 R4, you can sync your camera wirelessly or with an optical cable. It has a built-in PC terminal for use with wired flash drives and supports standard remote controls as well as the new radio frequency remotes that operate on four different channels to avoid interference. Sony's latest camera, the A7R IVA, features a USB 3.2 Gen 1 Type-C port for faster charging and connection between device cable drops in addition to microUSB too! The new connection allows you to charge your phone while staying connected with ease since it's also an input on that side so no more constantly unplugging. The Sony A7 R IV is an updated camera with a multi-interface hot shoe that allows it to work in tandem with the ECM-B1M shotgun microphone or the XLRK3m kit. This allows you to get better audio recordings by sending digital signals instead of analog ones, which will allow you to get clear voice synthesis for your videos. The Sony Alpha 7 R4 is a camera that is sure to impress. It has the added benefit of external microphone compatibility and includes several other great features. With built-in Wi-Fi, the Sony A7R IVA is able to share images in seconds. This sharing can be done wirelessly, through social networks or via email, with ease - no connection needed! The 2GHz band also supports tethered shooting. So there's no excuse for not taking pictures in the field if your smartphone battery is low. The Sony Alpha 7 R4 is a camera that works wirelessly with Near Field Communication (NFC) for easy setup and connection. Once connected, you can also shoot remotely from your phone or tablet. The Sony A7R IVA is a high-quality camera that can connect wirelessly via Bluetooth for location data acquisition. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-exemple-photo.jpg" alt="SONY A7R4 photo example" width="900" height="600" /> <h2 class="p1">SONY ALPHA 7R IVA 5 AXIS STEADYSHOT INSIDE IMAGE STABILIZATION</h2> This rugged A7R4 V2 body features an effective 5-stage image stabilization system that compensates for five different types of camera shake during handheld shooting and video, allowing users to confidently use any lens without encountering blur with SteadyShot INSIDE technology. For long focal lengths, the system will automatically correct for pitch and yaw adjustments. Macro and high magnification images, meanwhile, benefit from roll compensation that not only lets you shoot 4K at 120fps. It also reduces camera shake by scaling JPEG images from lens mount adapters or third-party lenses with built-in Optical Steadyshot technology when paired with the right body, such as Sony's new Alpha, which isn't perfect but does shoot stable video in any style. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-exemple-photo.jpg" alt="Sony alpha a7r IV" width="900" height="600" /> <h2 class="p1">DÉCALAGE DES PIXELS PRISE DE VUE MULTIPLE</h2> The Sony Alpha 7 R4 is a unique composition mode that allows you to achieve even greater resolution than the 61MP sensor offers. Combined with image stabilization, this special setting shifts your camera while making 16 consecutive exposures for approximately 2408 million pixels - more accurate color detail and an impressive file size of 19008x12672! <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7rIV-essai-photo.jpg" alt="example photo taken with the Sony A7R IV camera" width="900" height="600" /> <h2 class="p1">SONY A7R IVA RECORDS UHD 4K VIDEO IN XAVC S FORMAT</h2> The Sony A7 R IV A is a camera capable of shooting 4K UHD video at multiple frame rates up to 30 fps. Based on the Super35mm recording area with 6K resolution, it produces more detail while avoiding pixel binning, leading to higher quality imagery. Full frame FF shooting has also been significantly improved for use at medium to high sensitivities - this will allow you to use all parts of your sensor width. The Sony A7 R IV is a high-end camcorder capable of capturing video in Full HD 1080p at up to 120 fps as well as 4K resolution as an MP4 file in XAVC S format. The inclusion of slow motion and fast forward has made this model even more popular than previous generations! More importantly, the uncompressed HDMI output allows for clean editing on external recording devices if desired; perfect if you're working alone or want pristine footage for those big projects coming soon. With the Sony A7R IVA, you can now capture 4K video that also includes 8MP stills during playback. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7rIV-essai-de-photo.jpg" alt="photo taken with the Sony A7R 4" width="900" height="600" /> <h2 class="p1">ADDITIONAL VIDEO FEATURES</h2> Sony's latest high-end camera, the A7R IVA, is a game changer. With its customizable color and gamma controls, users can adjust everything from black level to the SLog2 gamma curve, which provides greater post-production flexibility and allows for a 1300% increase in the dynamic range of captured video. The new Sony A7R IVA is a dream come true for any video journalist. The camera supports HLG (Hybrid Log Gamma), as well as the BT2020 color space which allows you to record in an even wider dynamic range and have more control over shadow and midtone calibration than other cameras on the market today. With the Sony A7R IVA, you have more control than ever over your video capture capabilities. This camera offers a variety of new frame rates available in an S&Q mode that allows you to shoot Full HD footage at between 1 and 120 fps - perfect for fast action or slow motion! You can also switch the NTSC/PAL mode to match the country's TV system (useful if you're recording abroad). No matter what you're shooting, this camera will help you make sure everything is properly exposed with its Zebra function and video signal level targets from 0 to 109! The Sony A7R IVA offers a number of essential tools for more accurate editing. With its built-in time code, you can record hours and minutes on the video data, while the User Bit function also stores date and time as well as scene numbers analogously, making it easy to stitch together footage from multiple cameras. The Sony A7R IVA is the best camera for recording 4K movies and low-resolution proxy footage. The smaller files are ideal when you want quick access or pre-editing that also reduces the time of the final edit. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a-7rIV-essai-de-photo.jpg" alt="Sony alpha 7R iv sample shot" width="900" height="600" /> <h2 class="p1">OTHER FEATURES OF THE A7R IVA CAMERA</h2> The Sony A7R IVA is a camera that allows you to rate and edit your images in-camera, which means less time spent in post-production. You can even assign star values for different tonal ranges from 1 to 5 to make it easier to decide which type of photo or photo deserves the most attention. The Sony A7R4A is an advanced camera that offers three different metering modes: multi-segment, center-weighted or spot. This allows you to have complete control over the exposure of your photos and get accurate and consistent results every time. With the Sony Alpha 7R IVA, you can enjoy high-quality video and photos with an impressive level of detail. The camera offers precise automatic exposure that avoids off highlights or dark shadows for results that are perfect for clearographers. The Sony A7R IVA is an impressive camera with one of the most advanced anti-flicker modes on the market. It can help you capture all those perfect moments without worrying about exposure or blur, as it automatically recognizes when action should be minimized for steady shots, minimizing any potential inconvenience for sharper images. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7r-IV-essai-de-photo.jpg" alt="photo example with the Sony Alpha 7R IV" width="900" height="600" /> <h2 class="p1">IS THE SONY A7R IV A GOOD CAMERA ?</h2> The Sony a7R IV is one of the best full-frame cameras on the market, and it's a great choice for anyone looking for a high-pixel-count camera. It features Sony's excellent industry-leading autofocus system and solid ergonomics that make it comfortable to use. Plus, it has a phenomenal image sensor that produces stunning photos and videos. If you're in the market for a top-notch full-frame camera, the Sony a7R IV should be at the top of your list. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-alpha-7-r-IV-essai-de-photo.jpg" alt="Sony A7R4 photo shoot" width="900" height="600" /> <h2 class="p1">DOES THE SONY A7R IV HAVE A RECORDING LIMIT?</h2> Sony's a7R IV is the company's latest full-frame high-definition camera, and it comes with a host of updated features and specifications. One of the most impressive changes is the new battery life. Sony promises up to 670 still images on a single charge using the rear screen, and 530 photos using the electronic viewfinder. As for video, the a7R IV can record up to 170 minutes continuously using the screen. The camera is also capable of recording 4K video at 60 frames per second, and has a new autofocus system with real-time tracking and Eye AF. With all these new features, the Sony a7R IV is a powerful tool for any photographer or videographer. <img src="https://www.mczdirect.com/img/cms/Sony%20A7R%20IV/sony-a7-r-IV-exemple-de-photo.jpg" alt="shooting with the Sony A7R IV" width="900" height="600" /> <h2>THE SONY A7R IV IN 5 QUESTIONS</h2> <h3>1. What are the main features of the Sony a7R IV?</h3> The Sony a7R IV is a full frame mirrorless camera that was released in 2019. It features a 61-megapixel Exmor R CMOS sensor and a BIONZ X image processor. It also has 567 phase detection autofocus (AF) points, which cover 84% of the sensor. In addition, the Sony a7R IV features 4K video recording with 10-bit 4:2:2 color, and it can shoot up to 10 fps with continuous autofocus. Finally, the Sony a7R IV has two memory card slots that are compatible with UHS-II SD cards. <h3> 2. How does the Sony a7R IV compare to other Sony cameras?</h3> The Sony a7R IV is the company's latest flagship mirrorless camera, and it features a number of improvements over its predecessor, the Sony a7R III. Perhaps the most significant change is the addition of a new 61-megapixel sensor, which offers almost double the resolution of the previous model. The a7R IV also features an improved autofocus system, with more focus points and improved tracking capabilities. In addition, the camera body has been redesigned, making it more comfortable to hold and use. Overall, the Sony a7R IV is a significant improvement over the a7R III, and it should be at the top of every serious photographer's list. <h3> 3. What are the main selling points of the Sony a7R IV?</h3> The Sony alpha 7R IV camera offers incredible features and performance. One of the most notable selling points is its 61-megapixel resolution, which offers stunning detail and clarity. In addition, the a7R IV features an impressive autofocus system with 567 phase detection points. This makes it easy to capture fast-moving subjects with sharpness and precision. Other highlights include 4K video recording, body stabilization, and a rugged weather-resistant design. With so much to offer, it's no wonder the Sony a7R IV is one of the most sought-after cameras on the market. <h3>4. Who is the Sony a7R IV best suited for?</h3> The Sony alpha 7R IV mirrorless camera that offers excellent image quality and functionality. It is perfect for professional photographers and serious amateurs who need a versatile and powerful camera. The a7R IV features a 42.4-megapixel sensor, which allows it to capture fine details and large prints. It also has an advanced autofocus system, perfect for tracking moving subjects. In addition, the camera is equipped with 5-axis stabilization, which helps reduce blur in photos and videos. Overall, the Sony a7R IV is an exceptional camera that will meet the needs of demanding photographers. <h3> 5. Is the Sony alpha 7R 4 easy to use?</h3> The Sony a7R IV offers excellent image quality and shooting performance. It's also one of the easiest cameras on the market to use, with a user-friendly menu system and intuitive controls. The a7R IV is designed for serious photographers who demand the best from their equipment, but it's also a great choice for anyone who wants a versatile camera. Whether you're a professional photographer or just want to take great photos and videos, the Sony a7R IV is a great choice. With its excellent image quality, shooting performance and easy-to-use design, the Sony a7R IV is one of the best cameras on the market.

SONYA7RIVBODY

Sony Alpha 7R IVA Body - Mirrorless camera

€2,402.00 €2,281.90

-5%

Tamron 70-180mm f/2.8 Di III VXD Sony E-7

Out-of-Stock

Tamron 70-180mm f/2.8 Di III VXD Sony E

€887.00 €842.65

-5%

IN STOCK

Canon EF 24-70mm f/2.8L II USM

€1,779.00 €1,690.05

-5%

Out-of-Stock

Canon EOS 90D Body

€1,066.00 €1,012.70

-5%

Out-of-Stock

Nikon Coolpix P1000

€1,227.00 €1,165.65

-5%

IN STOCK

Sony Alpha 6400 Body Black

€819.00 €778.05

-5%

IN STOCK

MCZ DIRECT,

5/ 5

The Canon RF 24-105mm F4L IS USM is a versatile and high-quality lens designed for Canon's EOS R full-frame mirrorless system. Its broad zoom range from wide-angle to short telephoto makes it suitable for various photography styles, including landscapes, portraits, travel, and everyday shooting. <h2>Key Features:</h2> <ul> <li> Wide Zoom Range: Covering focal lengths from 24mm to 105mm, this lens allows photographers to capture expansive landscapes at the wide end and detailed portraits or distant subjects at the telephoto end. </li> <li> Constant f/4 Aperture: The consistent maximum aperture of f/4 throughout the zoom range ensures stable exposure settings and depth of field control, facilitating shooting in diverse lighting conditions. </li> <li> Optical Image Stabilization: Equipped with a 5-stop Image Stabilizer, the lens effectively reduces camera shake, enabling sharp handheld shots even in low-light situations. </li> <li> Nano USM Autofocus: The Nano Ultrasonic Motor (USM) provides fast, smooth, and silent autofocus performance, beneficial for both still photography and video recording. </li> <li> L-Series Build Quality: As part of Canon's professional L-series, the lens boasts robust construction with dust and moisture resistance, ensuring reliability in various shooting environments. </li> <li> Customizable Control Ring: A dedicated control ring on the lens barrel can be customized to adjust exposure settings such as shutter speed, aperture, ISO, and exposure compensation, providing intuitive control for photographers. </li> </ul> <h2>Recommended Uses:</h2> <ul> <li> Landscape Photography: The 24mm wide-angle setting is ideal for capturing expansive scenes with excellent sharpness and clarity. </li> <li> Portrait Photography: Focal lengths between 70mm and 105mm are well-suited for portraiture, offering pleasing background compression and subject isolation. </li> <li> Travel Photography: The lens's versatility and relatively compact size make it an excellent choice for travel, covering a wide range of shooting scenarios without the need to carry multiple lenses. </li> <li> Everyday Photography: From street scenes to family gatherings, the flexible zoom range accommodates various subjects and compositions encountered in daily life. </li> </ul> <h2>Technical Specifications:</h2> <ul> <li> Optical Design: The lens comprises 18 elements in 14 groups, including aspherical and Ultra-Low Dispersion (UD) elements to minimize aberrations and enhance image quality. </li> <li> Minimum Focusing Distance: 0.45 meters (1.48 feet), allowing for close-up shots with a maximum magnification of 0.24x. </li> <li> Filter Size: 77mm, compatible with a wide range of filters for creative effects. </li> <li> Aperture Blades: 9 rounded diaphragm blades contribute to a pleasing bokeh effect in out-of-focus areas. </li> <li> Dimensions and Weight: Approximately 83.5mm in diameter, 107.3mm in length, and weighing around 700 grams, balancing portability and performance. </li> </ul> The Canon RF 24-105mm F4L IS USM stands out as a reliable and versatile lens for photographers using Canon's EOS R system. Its combination of a broad zoom range, constant aperture, advanced image stabilization, and professional-grade build quality makes it a valuable addition to any photographer's kit, capable of delivering exceptional results across a wide array of photographic applications.

CANONRF24105MMF4LISUSM

(8)

Canon RF 24-105 mm f/4L IS USM

€1,237.00 €1,175.15

-5%

Out-of-Stock

MCZ DIRECT,

5/ 5

Introducing the Fujifilm XF 16-80mm f/4 R OIS WR lens—a versatile companion designed to elevate your photography across various scenarios. With its expansive focal range and consistent aperture, this lens adapts seamlessly from sweeping landscapes to intimate portraits. Its advanced optical image stabilization and robust weather-resistant construction ensure exceptional performance, even in challenging conditions. Don't miss the opportunity to capture every moment with precision and artistry. Enhance your creative journey by adding the Fujifilm XF 16-80mm f/4 R OIS WR to your collection today. <h2>Key Features of the Fujifilm XF 16-80mm f/4 R OIS WR Lens</h2> <ul> <li> Exceptional Versatility: Spanning a focal length range from 16mm to 80mm (equivalent to 24-120mm in 35mm format), this lens accommodates a wide array of photographic needs, from expansive landscapes to detailed portraits. </li> <li> Constant f/4 Aperture: Maintain consistent exposure and depth of field control throughout the entire zoom range with a fixed maximum aperture of f/4. </li> <li> Advanced Optical Image Stabilization (OIS): Achieve sharp, blur-free images even in low-light situations or at slower shutter speeds, thanks to the integrated stabilization system offering up to 6 stops of correction. </li> <li> Weather-Resistant Construction (WR): Built to withstand dust, moisture, and temperatures as low as -10°C, this lens is engineered for reliability in diverse environmental conditions. </li> <li> Fast and Quiet Autofocus: The internal focusing system, driven by a quiet linear motor, ensures swift and silent autofocus performance, making it suitable for both photography and videography. </li> <li> Superior Image Quality: Comprising 16 elements in 12 groups, including three aspherical lenses and one aspherical ED lens, this optical design minimizes aberrations and delivers sharp, high-resolution images. </li> <li> Close Focusing Capability: With a minimum focusing distance of 35 cm across the zoom range and a maximum magnification of 0.25x, capture intricate details in close-up shots with ease. </li> </ul> <h2>Recommended Uses for the Fujifilm XF 16-80 mm f/4 R OIS WR Lens</h2> <ul> <li> Landscape Photography: While exploring coastal cliffs, utilize the 16mm wide-angle setting to encompass the vastness of the scene, capturing every detail with remarkable clarity. </li> <li> Street Photography: During a bustling market visit, seamlessly transition from wide-angle to telephoto to document candid moments and vibrant street scenes without the need to switch lenses. </li> <li> Portraits: At a friend's outdoor gathering, set the focal length to 80mm to create flattering portraits with a pleasing background blur, highlighting your subject against the environment. </li> <li> Low-Light Photography: At an evening art exhibition, rely on the optical image stabilization to capture sharp images of the exhibits without the need for a tripod, even under dim lighting. </li> <li> Travel Photography: While navigating a historic city's narrow alleys, this lens's versatility allows you to photograph architectural details, street performers, and distant landmarks effortlessly. </li> <li> Culinary Photography: In a dimly lit restaurant, the close focusing distance enables you to capture mouth-watering close-ups of your meal, emphasizing textures and presentation. </li> <li> Videography: Recording a documentary in varying environments, the lens's silent autofocus and effective stabilization ensure smooth, professional-quality footage throughout. </li> </ul> In summary, the Fujifilm XF 16-80mm f/4 R OIS WR lens is an indispensable tool for photographers seeking adaptability, performance, and durability. Its comprehensive focal range, constant aperture, advanced stabilization, and weather-resistant design make it a reliable partner for all your photographic endeavors. Elevate your creative potential by investing in this exceptional lens. Order the Fujifilm XF 16-80mm f/4 R OIS WR today and bring your artistic visions to life.

FUJIFILM1680F4ROISWR

(1)

Fujifilm XF 16-80mm f/4 R OIS WR

€636.00 €604.20

-5%

Sony A7R V Body Only - Professional Camera-7

Sony A7R V Body Only - Professional Camera-1

IN STOCK

MCZ DIRECT,

5/ 5

The all-new Sony Alpha 7R V (A7R V) is a 35mm camera that boasts a resolution of 61MP. With this resolution, the ergonomics have also been redesigned to include 8K video capabilities and improved autofocus tracking. The Sony A7R V will set a new precedent for studios around the world. Until the early 2020s, Sony was the only company marketing 24x36 mirrorless cameras. However, when other legacy manufacturers saw Sony's success in this market, they began to release their own products and compete with Sony. With the release of the Nikon Z7 and other Panasonic Lumix S1R, Sony then released the <a title="Discover the Sony A7R IV" href="https://www.mczdirect.com/fr/sony-alpha-7r-iv/-sony-alpha-7r-iv-nu-garantie-2-ans--5293.html" target="_blank" rel="noreferrer noopener">Alpha 7R IV (A7R IV)</a> with a 61MP sensor to compete. If Leica had entered the race with its SL2, and Canon with its <a title="Discover the Canon EOS R5" href="https://www.mczdirect.com/fr/canon-eos-r5/-canon-eos-r5-nu-garantie-2-ans--6394.html" target="_blank" rel="noreferrer noopener">EOS R5</a> in the meantime, or if Nikon was fighting with the <a title="Discover the Nikon Z7 II" href="https://www.mczdirect.com/fr/nikon-z7-ii/-nikon-z7-ii--8283.html" target="_blank" rel="noreferrer noopener">Z7 II</a> , no full frame competitor has come close to the definition offered by the A7R IV. In mid-fall 2022, the Japanese tech giant is back with the Alpha 7R V (A7R V). Some expected a 100MP 24x35 sensor to compete with medium format cameras like the <a title="Discover the Fujifilm GFX100S" href="https://www.mczdirect.com/fr/fujifilm-gfx100s/-fujifilm-gfx100s--8288.html" target="_blank" rel="noreferrer noopener">Fujifilm GFX100S</a> or the Hasselblad X2D 100C; however, that's not what was delivered. Sony has made some significant improvements to its A7R V camera, including a new chassis, a new processor, and improved AF tracking. The sensor remains the same as the one used in the previous model. Additionally, this new version now supports 8K video capabilities. <h2 class="p1"> WHAT WE LIKE ABOUT THE SONY A7R V (ILCE-7RM5):</h2> <ul> <li> A big step forward for Sony's high-resolution mirrorless camera with 61MP images, full-pixel playback of 8K/24fps videos and high-speed 4K/60fps.</li> <li> Significantly improved autofocus technology with AI-driven Deep Learning processing for humans, animals, birds, vehicles and insects.</li> <li> Improved low light performance, AE algorithm, more accurate color reproduction and improved auto white balance.</li> <li> Up to 10fps RAW burst with AF/AE tracking, writing to dual CFexpress cards, with a Quad XGA viewfinder and 3-axis LCD screen.</li> <li> Optical stabilization up to 8 stops in photo and new active mode for video, as well as multi-resolution RAW modes. </li> </ul> <img src="https://www.mczdirect.com/img/cms/Sony" alt="Sony %20A7R% 20V/Sony-a7R-V-image-8.jpg" alt="Sony A7R V" width="900" height="600" /> <h2 class="p1"> INTRODUCING THE SONY ALPHA 7R V CAMERA</h2> The all-new Sony a7R V camera body is the perfect tool for any photographer, whether professional or enthusiast. This update introduces AI deep learning subject recognition, enabling better recognition and real-time tracking of humans, animals, birds, vehicles and insects. With this new feature, the Sony alpha camera range turns a new page: it has never been easier to take stunning shots of your favourite subjects. While it captures 61-megapixel images, the new back-illuminated full-frame sensor now allows for RAW shooting at up to 10fps and 8K 24p video recording with full pixel readout and no binning. The sensor also offers wider AF coverage, with 693 phase-detection AF points. Additionally, deep learning AI has been leveraged to acquire and track a wider range of subjects, including airplanes, cars, trains, and an ever-increasing number of animals. Sony has revised the overall design by rebuilding it with an aluminum body for people who use Sony products for professional purposes such as studios, portrait, wildlife photography, landscapes, weddings, etc. The new ILCE-7RM5 features a 9 million-dot electronic viewfinder, superior to other cameras in its class, and a 4-axis/4-way multi-angle LCD touchscreen for difficult angles and clear shots. You'll also find that skin tone quality has been improved, as has auto white balance, low-light performance, and incredible in-body stabilization that offers up to 8 stops of compensation thanks to the improved 5-axis IBIS unit. The Imaging Edge desktop app has also been updated to prevent image distortion due to the tiny movements that often occur when shooting. Therefore, creators now have the opportunity to produce high-quality images suitable for billboards. <img src="https://www.mczdirect.com/img/cms/Sony" alt="Sony %20A7R% 20V/Sony-a7R-V-image-1.jpg" alt="Sony a7R V" width="900" height="600" /> <h2 class="p1"> SONY A7R V HYBRID CAMERA FEATURES:</h2> <ul> <li> 61-megapixel full-frame back-illuminated Exmor R image sensor +BIONZ XR</li> <li> New real-time autofocus system powered by artificial intelligence (deep learning)</li> <li> True hybrid capability with 8K 24p, 10-bit 4:2:2 video with full pixel readout and no binning.</li> <li> 4K 60fps / 6.2K upsampling</li> <li> 5-axis in-body stabilization up to 8 stops and new Active Video IS mode</li> <li> S-Cinetone and S-LOG picture profiles</li> <li> 693 phase-detection AF points covering 79% of the sensor.</li> <li> Human recognition of poses, faces, noses, eyes, ears, etc.</li> <li> Advanced subject recognition (animals, birds, vehicles, insects)</li> <li> Improved low light performance</li> <li> Improved auto white balance and more natural skin tones</li> <li> 240MP pixel-shift multiple shooting with automatic motion detection via the Imaging Edge app.</li> <li> Up to 10 frames per second with AF/AE for 88 uncompressed RAW and 184 compressed RAW.</li> <li> New 4-axis multi-angle LCD touchscreen</li> <li> Class-leading 9M-dot quad-XGA viewfinder</li> <li> Dual CFexpress memory card slot</li> <li> New heat dissipation for 8K recording</li> <li> New lossless RAW compression and multi-resolution JPEG or RAW upsampling </li> </ul> <img src="https://www.mczdirect.com/img/cms/Sony" alt="Sony %20A7R% 20V/Sony-a7R-V-image-3.jpg" alt="Sony alpha 7R V" width="900" height="600" /> <h2 class="p1"> WHAT IS THE WEIGHT AND DIMENSION OF THE SONY A7R V?</h2> The Sony A7R V weighs 665g, which is over 200 grams heavier than the average mirrorless camera. With dimensions of 131 x 97 x 82mm, it is also significantly larger than most cameras in its class. <h2 class="p1"> IS THE SONY A7R V WEATHER RESISTANT?</h2> The Sony A7R V ( ILCE-7RM5 ) is a weather-resistant camera that prevents water and dust from entering the camera, making it perfect for outdoor photography in extreme conditions. When you attach one of these waterproof lenses to your camera, you have an all-weather kit. <img src="https://www.mczdirect.com/img/cms/Sony" alt="Sony %20A7R% 20V/Sony-a7R-V-image-4.jpg" alt="Sony alpha 7R V" width="900" height="600" /> <h2 class="p1"> IS THE SONY A7R V GOOD FOR PORTRAIT PHOTOGRAPHY?</h2> <h3> Large full-frame sensor (35.8 x 23.8 mm)</h3> The Sony A7R V mirrorless camera's large full-frame sensor is one of its best features. With a 35.8 x 23.8mm sensor, it offers a shallower depth of field and a blurred background for your portraits. Additionally, the larger sensor gives you more flexibility when it comes to cropping and resizing your photos. And because the sensor is full-frame, you'll be able to capture more light and detail than with a smaller sensor. If you're looking for a mirrorless camera that offers excellent image quality, the Sony A7R V is a great option. <h3> Super high resolution sensor: 61.0MP</h3> The Sony A7R V is a mirrorless camera with a very high-resolution sensor. With its 61.0 MP, it will give you more room for cropping, and you will be able to print your portraits in larger format with finer details. The A7R V's sensor also offers excellent low-light performance and fast autofocus, making it a great choice for photographers who want to capture clear, sharp images in a variety of lighting conditions. Additionally, the A7R V (ILCE-7RM5) body is designed to be lightweight and comfortable to hold, making it easy to take on your adventures. Whether you're capturing natural landscapes or city street scenes, the Sony A7R V is a powerful tool that will help you create stunning photos. <img src="https://www.mczdirect.com/img/cms/Sony" alt="Sony %20A7R% 20V/Sony-a7R-V-image-11.jpg" alt="Sony alpha A7RV" width="900" height="600" /> <h3> Image stabilization</h3> The Sony A7R V is a high-quality mirrorless camera that is highly regarded by professional photographers. One of the features that sets this camera apart from others is its image stabilization. This feature reduces the effects of camera shake during long exposures and long focal lengths, ensuring that your photos are sharp and clear. In addition to image stabilization, the Sony Alpha 7R V also offers a variety of other features that make it a top choice for professional photographers. These include a fast autofocus system, 8K video recording, and a weather-resistant body. If you're looking for a professional mirrorless camera, the Sony A7R V should be at the top of your list. <h3> Built-in electronic viewfinder</h3> The Sony A7R V mirrorless camera has a built-in electronic viewfinder. This is a great feature for those who like to use a viewfinder during a portrait session. The electronic viewfinder allows the photographer to stabilize the camera and reduce camera shake since it is closer to the body. Additionally, the electronic viewfinder is useful when LCD screens are very difficult to read in bright sunlight. The Sony Alpha 7R V mirrorless camera is a great choice for anyone who wants the benefits of an electronic viewfinder. <h3> Good ergonomics and handling</h3> The Sony A7R V is an excellent mirrorless camera in terms of ergonomics and handling. Most of the controls are well placed and easy to reach, which is important when trying to make quick adjustments while shooting. The camera body is also comfortable to hold, and the grip provides good support for your hand. Overall, the Sony A7RV offers excellent handling and ergonomics, making it a great choice for portrait photography. <img src="https://www.mczdirect.com/img/cms/Sony" alt="Sony %20A7R% 20V/Sony-a7R-V-image-7.jpg" alt="Sony a7R V" width="900" height="600" /> <h2 class="p1"> IS THE SONY A7R V GOOD FOR STREET PHOTOGRAPHY?</h2> <h3> Built-in electronic viewfinder</h3> The Sony A7R V professional camera is equipped with a built-in electronic viewfinder. This is a very advantageous feature, especially for street photography and shooting in bright sunlight. By using the viewfinder, the photographer can stabilize the camera and reduce the risk of camera shake. In addition, the viewfinder allows the photographer to see the LCD screen more clearly, making it easier to take great photos. Overall, the built-in EVF is a major asset for any photographer and makes taking great photos much easier. Thanks, Sony! <h3> Live view</h3> One of the features that sets this device apart from others on the market is its live viewing capability. This means you can take photos without using the viewfinder, which can be very useful if you're trying to be less bulky (for example, when doing street photography). The downside to Live View is that it drains the battery faster, so you'll want to make sure you have extra batteries on hand if you plan on using this feature extensively. Overall, the Sony A7R V is a great choice for anyone who wants a top-notch mirrorless camera with plenty of features and flexibility. <img src="https://www.mczdirect.com/img/cms/Sony" alt="Sony %20A7R% 20V/Sony-a7R-V-image-12.jpg" alt="A7RV Sony" width="900" height="600" /> <h3> Face Detection Focus</h3> The Sony A7R V mirrorless camera is a great choice for anyone looking for a pro camera with face detection focusing. This feature is very useful in busy street scenes, as it allows you to focus on framing and other adjustments while the camera handles focusing for you. Additionally, the A7R V offers 8K video recording, high-speed shooting, and an advanced autofocus system that make it a great choice for anyone looking for a high-end mirrorless camera. <h3> Fully articulating LCD display</h3> The Sony Alpha 7R V mirrorless camera is a great choice for anyone looking for a versatile camera with an articulating LCD screen. This feature allows you to take photos in non-traditional positions, such as from waist level, which helps you be more creative and discreet on the street. The A7R V (ILCE-7RM5) also has a built-in electronic viewfinder, which is extremely useful in bright light or when you want to see what your subject looks like before taking the shot. Overall, the A7RV is a great choice for anyone looking for a high-quality camera with an articulating LCD screen. <h3> Image stabilization</h3> Image stabilization is an increasingly important feature of digital cameras. Many photographers find that image stabilization reduces the effects of camera shake, allowing them to take sharper photos. This is especially true for long exposures and long focal lengths. Sony's A7R V mirrorless camera features in-body image stabilization, which means the sensor moves to compensate for camera shake. This results in sharper images, especially when shooting at high ISOs or in low light. Additionally, the A7R V also offers a variety of other features that make it an attractive option for street photographers, such as a fast autofocus system and wide dynamic range. Therefore, the A7R V is an excellent choice for anyone looking for a mirrorless camera that offers excellent image quality and performance. <h3> Large full-frame sensor (35.8 x 23.8 mm)</h3> The Sony A7R V is a high-end camera with a large full-frame sensor. This gives the camera several advantages over models with smaller sensors. First, the larger sensor allows for better low-light performance. Second, it offers a shallower depth of field, which can be useful for creating a nice blurred background behind your subject. Finally, the large sensor also allows for the use of wide-angle lenses, something that is not possible with smaller sensor cameras. If you are looking for excellent image quality and the ability to use a wide variety of lenses, the Sony Alpha 7R V is a great choice. <h3> Medium sized case</h3> The Sony A7R V is a great choice for anyone looking for a Sony camera with a mid-sized body. It's small enough to be easy to carry around, but not so small that it feels like a toy. The handling is good, and it feels like a professional camera without being too big or bulky. The image quality is excellent, and the video quality is very good. The only downside is that it's not cheap, but for the quality you get it's definitely worth the price. <img src="https://www.mczdirect.com/img/cms/Sony" alt="Sony %20A7R% 20V/Sony-a7R-V-image-14.jpg" alt="Sony a7R V" width="900" height="600" /> <h2 class="p1"> IS THE SONY A7R V GOOD FOR SPORTS PHOTOGRAPHY?</h2> <h3> Fast continuous shooting: 10.0fps</h3> The Sony A7R V is a mirrorless camera built for speed. With a continuous shooting speed of 10 frames per second, it can keep up with the fastest action. This makes it an ideal choice for sports photographers who need to be able to capture moments down to the second. In addition to its fast shooting speed, the A7R V also offers excellent image quality. With a resolution of 61 megapixels, it produces sharp and detailed images. This makes it a great choice for photographers who want to make large prints or crop their images heavily. If you're looking for a fast mirrorless camera that can keep up with the action and produce high-quality images, the Sony Alpha 7R V is a great option. <h3> Environmental seals</h3> The Sony A7R V is an ideal camera for outdoor sports because it features weather seals. This means that the camera is protected against dust and water splashes. exposure to the elements. The A7R V also has a fast shutter speed, allowing you to capture clear images even in low light conditions. Additionally, the A7R V (ILCE-7RM5) has a wide variety of lenses, allowing you to find the ideal lens for every situation. Whether you want to shoot low-light action scenes or capture landscapes in stunning detail, the A7R V is a great choice for outdoor photography. <h3> Fast Maximum shutter speed: 1/8000s</h3> The Sony Alpha 7R V is a perfect camera for anyone who wants to freeze sports action or shoot in bright sunlight. The 1/8000s shutter speed is fast enough to almost completely avoid blur, making it ideal for capturing split-second moments. Additionally, the fast shutter speed is useful when using a fast lens at its widest aperture. This combination can often result in too much light entering the camera, but with the A7R V's 1/8000s shutter speed, you won't have to worry about that. Whether you're a professional sports photographer or just a nature enthusiast, the Sony Alpha A7R V is an excellent choice. <h3> 693 focus points</h3> The new Sony A7R V mirrorless camera is a great choice for sports photography. With 693 focus points, it can maintain continuous autofocus (AFC) for better subject tracking. Additionally, the camera's through-body LCD viewfinder gives you a clear view of the action while shooting. And with 8K video recording, you can capture all the excitement of the game in stunning detail. If you're looking for a camera that can help you capture exceptional sports photos and videos, the Sony Alpha 7R V is a great option. <h3> Good battery life: 600 photos</h3> With a battery life of 600 shots per charge, the Sony A7R V camera is an excellent choice for sports photography. In most sporting events you are taking high speed photos for a long time, which drains the battery pretty quickly. With a battery life of 600 shots per charge, you won't run out of juice or have to change batteries very frequently in the middle of an event. The Sony Alpha a7R V also features an impressive autofocus system that can track moving subjects with ease, making it a great choice for action photography. If you're looking for a Sony mirrorless camera that can shoot at high speeds and has great battery life, the Sony Alpha 7R V is a great option. <h3> Good ISO in low light</h3> The Sony A7R V is an excellent choice for sports photography thanks to its excellent high ISO performance. With a native ISO range of 50 to 102400, it can easily handle low light conditions without sacrificing image quality. The camera also has excellent autofocus performance, making it easy to track moving subjects. Additionally, the A7R V is also capable of shooting 8K video, making it a versatile tool for both stills and video. If you're looking for a mirrorless camera that can do it all, the Sony Alpha a7R V is a great option. <h3> Wireless connection</h3> Wi-Fi is a very useful feature if you are a professional photographer who needs to deliver your photos as quickly as possible. The Sony A7R V camera features Wi-Fi capability, which allows you to transfer files wirelessly to your computer or other devices. Wi-Fi is also handy if you want to share photos with friends and family, or if you need to back up your photos in case of data loss. Overall, the Sony Alpha A7R V mirrorless camera is a great choice for professional photographers who need the speed and convenience of Wi-Fi. <h3> Good ergonomics and handling</h3> Sony's A7R V mirrorless camera is a great option for sports photography, thanks to its good ergonomics and handling. The body is designed for easy one-handed operation, and the large grip helps keep the camera steady. The viewfinder is large and bright, making it easy to track fast-moving subjects. The autofocus system is fast and accurate, allowing you to capture sharp photos of even the most elusive athletes. And the video capabilities are impressive, allowing you to capture stunning footage of live sporting events. In short, the A7R V is a great choice for anyone looking to take their sports photography to the next level. <h3> Built-in electronic viewfinder</h3> The Sony Alpha 7R V camera comes with a built-in electronic viewfinder. This is a great feature for photographers who want to stabilize the camera and reduce camera shake. The viewfinder is also handy for shooting in bright sunlight, when LCD screens can be difficult to read. The A7R V also has a number of other interesting features, including a fast autofocus system, 4K video recording, and a wide variety of lenses. Whether you're a professional photographer or an enthusiast, the A7R V is a great choice for anyone looking for a high-quality mirrorless camera. <h3> Image stabilization</h3> The Sony Alpha A7R V is a high-end camera with image stabilization. This is a feature designed to reduce the effects of camera shake, especially at long focal lengths. This can be extremely useful for sports photography, as it can help you get sharper photos. The A7R V's image stabilization system is very effective, and it can make a big difference in the quality of your photos. If you're looking for a mirrorless camera that offers excellent image quality and impressive performance, the Sony A7R V is a great option to consider. <h3> Anti-flicker function</h3> The Sony A7R V pro camera from Sony is a great choice for anyone who wants to avoid the unwanted effects of flickering lights. The camera's anti-flicker feature helps reduce the flickering effect, but it usually reduces the maximum continuous shooting speed. Despite this reduced speed, the A7R V remains an excellent choice for anyone who wants to avoid the negative effects of flickering lights. <img src="https://www.mczdirect.com/img/cms/Sony" alt="Sony %20A7R% 20V/Sony-a7R-V-image-19.jpg" alt="Sony A7RV" width="900" height="600" /> <h2 class="p1"> OUR OPINION ON THE SONY ALPHA 7R V FULL-FRAME CAMERA</h2> The Sony a7R V is more than just an update to the previous generation of cameras, it's a revolutionary new product. With its newly developed AI processing system, the a7R V can detect and track subjects with incredible precision. This AI subject detection will help photographers gain focus and produce better results overall. With ever-improving Deep Learning technology, the potential of this camera is endless! The camera body has been refined to create the perfect tool for photographers who want to achieve the best possible image quality, whether shooting stills or videos. The updated, unmatched clarity viewfinder, high-resolution 3-axis LCD screen and 8-level image stabilization system help achieve this goal. The Alpha 7R V also offers accurate skin tone colour reproduction and automatic white balance, for photos that are closer to perfection. You can use both CFexpress cards to capture RAW bursts at up to 10 frames per second, and the camera has multi-resolution RAW and JPEG modes to suit any shooting situation. It's no news that people want more video, so Sony has made sure the camera can shoot 8K video without overheating, even when using high frame rates and autofocus. Plus, it's still a great camera. In other words, this generation is a purebred hybrid camera aimed at photographers who also shoot great video. The improvements to the Sony Alpha a7R V are hard to ignore, whether you need to snap sharp photos quickly or accurately capture low-light landscapes. You can shoot high-resolution photos for longer durations and record 8K wide dynamic range video, two new capabilities in an R-series body. Sony has adapted the higher resolution model to make it a hybrid camera with autofocus technology, which will serve as a benchmark for all future versions of Alpha cameras.

SONYA7RVBODY

Sony A7R V Body Only - Professional Camera

€2,995.00 €2,845.25

-5%

Olympus M.Zuiko 14-150mm F4.0-5.6 II Black-6

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Olympus M.Zuiko 14-150mm F4.0-5.6 II Black

€420.00 €399.00

-5%

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(2)

Sony Alpha 6600 Body

€1,170.00 €1,111.50

-5%

Out-of-Stock

Canon EOS R5 Body

€2,808.00 €2,667.60

-5%

Sony Alpha 7 III + SEL FE 28-70 mm f/3.5-5.6 OSS-11

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Sony Alpha 7 III + SEL FE 28-70 mm...

€1,608.00 €1,527.60

-5%

IN STOCK

MCZ DIRECT,

5/ 5

Introducing the Sony FE 16-35mm F2.8 GM, a masterpiece in optical engineering tailored for discerning photographers and videographers. This premium wide-angle zoom lens combines a versatile 16-35mm focal range with a constant f/2.8 aperture, delivering exceptional image quality even in challenging lighting conditions. Whether you're capturing expansive landscapes, intricate architectural details, or dynamic action scenes, the FE 16-35mm F2.8 GM ensures professional-grade results. Elevate your creative vision with this indispensable addition to your gear. Order now and transform your photography. <h2>Key Features of the Sony FE 16-35mm F2.8 GM:</h2> <ul> <li> Superior Image Quality: As part of Sony's esteemed G Master series, this lens offers outstanding resolution and contrast across the entire focal range. </li> <li> Constant f/2.8 Aperture: Provides consistent performance in low-light situations and precise depth-of-field control for stunning background bokeh. </li> <li> Advanced Optical Design: Incorporates two XA (extreme aspherical) elements and three aspherical elements to minimize aberrations and deliver exceptional sharpness. </li> <li> Nano AR Coating: Effectively reduces flare and ghosting, ensuring clear and high-contrast images even in challenging lighting. </li> <li> Fast and Quiet Autofocus: Equipped with Direct Drive Super Sonic Wave Motor (DDSSM) technology for swift, accurate, and silent focusing, ideal for both stills and video. </li> <li> Robust and Weather-Resistant Construction: Designed to withstand dust and moisture, making it reliable in various shooting environments. </li> <li> Exceptional Bokeh: The 11-blade circular aperture produces a smooth and aesthetically pleasing background blur, enhancing subject isolation. </li> </ul> <h2>Recommended Uses:</h2> <ul> <li> Landscape Photography: The 16-35mm focal range is perfect for capturing wide vistas with edge-to-edge sharpness. </li> <li> Architectural Photography: Wide-angle capabilities allow for comprehensive shots of structures, while minimal distortion preserves architectural integrity. </li> <li> Street and Documentary Photography: Its versatility and compactness make it ideal for capturing spontaneous urban moments. </li> <li> Videography: Silent autofocus and constant f/2.8 aperture ensure smooth, high-quality footage in various lighting conditions. </li> </ul> <h2>Technical Specifications:</h2> <ul> <li> Focal Length: 16-35mm </li> <li> Maximum Aperture: f/2.8 </li> <li> Minimum Aperture: f/22 </li> <li> Optical Construction: 16 elements in 13 groups, including 2 XA elements and 3 aspherical elements </li> <li> Angle of View: 107° to 63° (on full-frame) </li> <li> Minimum Focus Distance: 0.28 meters </li> <li> Maximum Magnification: 0.19x </li> <li> Aperture Blades: 11 (circular) </li> <li> Filter Diameter: 82mm </li> <li> Dimensions (Diameter x Length): 88.5 mm x 121.6 mm </li> <li> Weight: 680 grams </li> </ul> Investing in the Sony FE 16-35mm F2.8 GM means equipping yourself with a lens that expands your creative possibilities. Its blend of top-tier optical performance, versatility, and durability makes it an essential tool for both professionals and serious enthusiasts. Don't miss the chance to enhance your photography and capture the world with unparalleled clarity and precision. Add this lens to your cart today and bring your most ambitious visions to life.

SONYFE1635MMF28GM

Sony FE 16-35mm F2.8 GM

€1,659.00 €1,576.05

-5%

IN STOCK

MCZ DIRECT,

5/ 5

Introducing the Sony FE 200-600mm F5.6-6.3 G OSS lens—a versatile super-telephoto zoom lens designed to meet the demands of professional and enthusiast photographers alike. Whether you're capturing wildlife in its natural habitat, fast-paced sports action, or distant landscapes, this lens delivers exceptional image quality and performance. Its robust construction and advanced optical design ensure that you can rely on it in various shooting conditions. Elevate your photography by adding the Sony FE 200-600mm F5.6-6.3 G OSS to your gear today. <h2>Key Features of the Sony FE 200-600 mm F5.6-6.3 G OSS:</h2> <ul> <li> Extensive Focal Length Range: With a focal length spanning from 200mm to 600mm, this lens offers remarkable versatility, allowing you to capture subjects both near and far with ease. </li> <li> Optical SteadyShot Image Stabilization (OSS): Built-in stabilization minimizes camera shake, ensuring sharp images even when shooting handheld at extended focal lengths. </li> <li> Fast and Quiet Autofocus: The Direct Drive SSM (DDSSM) system provides swift and silent autofocus performance, making it ideal for capturing wildlife and sports without disturbing the scene. </li> <li> Advanced Optical Design: Incorporates five Extra-low Dispersion (ED) glass elements and one aspherical element to reduce chromatic aberrations and deliver high-resolution, high-contrast images throughout the zoom range. </li> <li> 11-Blade Circular Aperture: Produces beautiful, creamy bokeh, allowing your subject to stand out against a smoothly defocused background. </li> <li> Robust and Weather-Resistant Build: Designed to withstand challenging environments, the lens features dust and moisture resistance, ensuring reliability in various shooting conditions. </li> <li> Internal Zoom Mechanism: Maintains a constant lens length during zooming, providing better balance and handling, especially when using a tripod or monopod. </li> </ul> <h2>Recommended Uses:</h2> <ul> <li> Wildlife Photography: Capture detailed images of animals from a distance without disturbing their natural behavior, thanks to the lens's super-telephoto reach. </li> <li> Sports Photography: Freeze fast-moving athletes in action with the lens's rapid autofocus and extensive focal length, allowing you to shoot from the sidelines with precision. </li> <li> Nature and Landscape Photography: Frame distant landscapes or isolate specific natural elements with clarity, utilizing the lens's versatile zoom range. </li> <li> Aerial Photography: Ideal for shooting from helicopters or drones, offering the flexibility to capture unique perspectives of expansive scenes. </li> </ul> <h2>Technical Specifications:</h2> <ul> <li> Mount: Sony E-mount, compatible with full-frame and APS-C Sony mirrorless cameras. </li> <li> Optical Construction: 24 elements in 17 groups, including 5 ED glass elements and 1 aspherical element for superior image quality. </li> <li> Aperture Range: Maximum aperture of f/5.6-6.3; minimum aperture of f/32-36, providing control over depth of field in various shooting scenarios. </li> <li> Minimum Focus Distance: 2.4 meters, enabling close-up shots of distant subjects with excellent detail. </li> <li> Maximum Magnification Ratio: 0.2x, suitable for capturing fine details from afar. </li> <li> Filter Diameter: 95mm, allowing the use of a wide range of filters for creative effects. </li> <li> Dimensions: 111.5mm in diameter and 318mm in length, offering a balanced and ergonomic design for comfortable handling. </li> <li> Weight: Approximately 2,115 grams, ensuring stability during handheld shooting or when mounted on support systems. </li> <li> Image Stabilization: Optical SteadyShot with selectable modes to accommodate different shooting conditions and panning techniques. </li> <li> Teleconverter Compatibility: Compatible with Sony's 1.4x and 2.0x teleconverters, extending the maximum focal length to 840mm or 1,200mm, respectively, while maintaining exceptional image quality. </li> <li> Customizable Focus Hold Buttons: Equipped with multiple focus hold buttons positioned around the lens barrel, providing intuitive and quick control during shooting. </li> <li> Supplied Accessories: Includes a removable petal-shaped lens hood to reduce flare and protect the front element. </li> </ul> In summary, the Sony FE 200-600 mm F5.6-6.3 G OSS lens is an indispensable tool for photographers aiming to capture distant subjects with outstanding image quality. Its extensive focal length range, effective image stabilization, and durable construction make it a versatile choice for various photographic genres, including wildlife, sports, and nature photography. Whether you're a professional or an avid enthusiast, this lens will expand your creative possibilities and help you achieve stunning results. Don't miss the opportunity to enhance your photography kit. Order the Sony FE 200-600mm F5.6-6.3 G OSS today and bring your most ambitious photographic visions to life.

SONYFE200600GOSS

(2)

Sony FE 200-600mm f/5.6-6.3 G OSS

€1,665.00 €1,581.75

-5%

Canon EOS 90D + 18-55mm F/3.5-5.6 EF-S IS STM-3

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Canon EOS 90D + 18-55mm F/3.5-5.6 EF-S IS STM

€1,532.00 €1,455.40

-5%

Canon EOS 90D + 18-135mm f/3.5-5.6 IS USM-4

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Canon EOS 90D + 18-135mm f/3.5-5.6 IS USM

€1,363.00 €1,294.85

-5%

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Nikon Z6 II Body + Nikon FTZ

€1,751.00 €1,663.45

-5%

Olympus M.Zuiko Digital ED 12-100mm f/4 IS PRO-2

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Olympus M.Zuiko Digital ED 12-100mm f/4 IS...

€1,034.00 €982.30

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Sony Alpha 6400 Body Black + SEL E PZ 16-50 mm f/3,5-5,6 OSS-4

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Sony Alpha 6400 Body Black + SEL E PZ...

€939.00 €892.05

-5%

IN STOCK

MCZ DIRECT,

5/ 5

Introducing the Sony FE 24-70mm F2.8 GM, a premium standard zoom lens engineered for Sony's full-frame E-mount cameras. With a constant f/2.8 aperture and a versatile 24-70mm focal range, this lens is tailored for photographers seeking top-tier performance across various shooting scenarios. Whether capturing portraits, landscapes, or events, the FE 24-70mm F2.8 GM delivers exceptional image quality and adaptability. Elevate your photography by adding this essential lens to your collection today. <h2>Key Features of the Sony FE 24-70mm F2.8 GM:</h2> <ul> <li> Constant f/2.8 Aperture: Ensures optimal performance in low-light conditions and provides consistent exposure throughout the zoom range. </li> <li> Exceptional Image Quality: Incorporates advanced optical elements, including aspherical and Extra-low Dispersion (ED) glass, to minimize chromatic aberrations and deliver sharp, high-contrast images. </li> <li> Fast and Quiet Autofocus: Equipped with a Direct Drive SSM (DDSSM) system for swift, precise, and silent autofocus, making it suitable for both photography and videography. </li> <li> Robust Build with Weather Resistance: Designed to withstand dust and moisture, ensuring reliability in challenging shooting environments. </li> <li> Beautiful Bokeh: Features a 9-blade circular aperture that produces smooth, aesthetically pleasing background blur, enhancing subject isolation. </li> <li> Versatility: The 24-70mm focal length covers a wide range of shooting needs, from wide-angle landscapes to tight portrait shots. </li> </ul> <h2>Recommended Uses:</h2> <ul> <li> Portrait Photography: The wide aperture and superior bokeh effect allow for stunning portraits with a shallow depth of field. </li> <li> Landscape Photography: At 24mm, capture expansive scenes with remarkable clarity and detail. </li> <li> Event Photography: Its versatile focal range and low-light capabilities make it an excellent choice for weddings, concerts, and other events. </li> <li> Street Photography: The rapid autofocus and discreet operation enable the capture of candid moments with ease. </li> </ul> <h2>Technical Specifications:</h2> <ul> <li> Optical Construction: Comprises 18 elements in 13 groups, including advanced aspherical and ED glass elements for superior image quality. </li> <li> Minimum Focus Distance: 0.38 meters, allowing for close-up shots with a maximum magnification of 0.24x. </li> <li> Filter Diameter: 82mm, accommodating a broad range of filters to enhance creative possibilities. </li> <li> Dimensions and Weight: Approximately 87.6mm in diameter, 136mm in length, and weighing 886 grams, striking a balance between performance and portability. </li> <li> Image Stabilization: Not built-in, but compatible with Sony camera bodies that feature in-body image stabilization for sharp images even in low-light situations. </li> <li> Compatibility: Designed for Sony's full-frame E-mount cameras and also compatible with APS-C models, providing a 36-105mm equivalent focal length. </li> </ul> In summary, the Sony FE 24-70mm F2.8 GM is an indispensable tool for both professional photographers and enthusiasts seeking exceptional image quality and unparalleled versatility. Its high-quality construction, superior optical performance, and adaptability to various shooting situations make it a wise investment to enhance your photographic endeavors. Don't miss the chance to add this flagship lens to your gear and fully unleash the potential of your Sony camera.

SONYSEL2470MMF28GM

Sony FE 24-70mm F2.8 GM

€1,521.00 €1,444.95

-5%

Panasonic Lumix G Vario 14-140mm f/3.5-5.6 II ASPH. POWER O.I.S.-4

Out-of-Stock

Panasonic Lumix G Vario 14-140mm f/3.5-5.6...

€618.00 €587.10

-5%

IN STOCK

MCZ DIRECT,

5/ 5

The Canon RF 24-70mm f/2.8L IS USM is a versatile, high-performance zoom lens designed for Canon's EOS R full-frame mirrorless camera system. As part of Canon's esteemed L-series, it combines a constant f/2.8 aperture with a standard focal length range, making it an essential tool for professionals and enthusiasts alike. <h2>Key Features:</h2> <ul> <li> Exceptional Image Quality: The lens construction includes three aspherical elements and three ultra-low dispersion elements, effectively minimizing chromatic aberrations and distortions. This design ensures sharp, high-contrast images across the entire zoom range. </li> <li> Constant f/2.8 Aperture: The wide, constant aperture allows for consistent exposure settings throughout the zoom range. It excels in low-light conditions and provides excellent depth-of-field control, enabling photographers to create beautifully blurred backgrounds that make subjects stand out. </li> <li> Advanced Image Stabilization (IS): Equipped with an optical image stabilizer, the lens compensates for up to 5 stops of camera shake. This feature is particularly beneficial when shooting handheld or in low-light environments, ensuring crisp and clear images. </li> <li> Nano USM Autofocus System: The Nano Ultrasonic Motor (USM) delivers fast, accurate, and nearly silent autofocus performance. This is advantageous for both still photography and video recording, where smooth and quiet focusing is essential. </li> <li> Robust L-Series Build Quality: As a member of Canon's professional L-series, the lens boasts a durable, weather-sealed construction that protects against dust and moisture. This reliability makes it suitable for use in various environmental conditions. </li> <li> Customizable Control Ring: A unique feature of RF lenses, the additional control ring on the lens barrel can be customized to adjust exposure settings such as aperture, shutter speed, ISO, or exposure compensation, providing intuitive control during shooting. </li> </ul> <h2>Recommended Uses:</h2> <ul> <li> Landscape Photography: At the 24mm wide end, the lens captures expansive scenes with remarkable clarity, making it ideal for landscape and architectural photography. </li> <li> Portrait Photography: The 70mm focal length, combined with the f/2.8 aperture, produces pleasing background blur, allowing portrait subjects to stand out against a softly defocused backdrop. </li> <li> Event and Wedding Photography: The versatile zoom range and low-light capabilities make this lens a favorite among event photographers, enabling them to capture everything from wide group shots to intimate candid moments without changing lenses. </li> <li> Travel Photography: Its adaptability to various shooting scenarios—from street scenes to close-up details—makes it an excellent choice for travel photographers seeking to minimize gear without compromising on quality. </li> <li> Videography: The silent autofocus and effective image stabilization are particularly beneficial for video recording, ensuring smooth focus transitions and steady footage. </li> </ul> <h2>Technical Specifications:</h2> <ul> <li> Focal Length: 24-70mm </li> <li> Maximum Aperture: f/2.8 </li> <li> Minimum Aperture: f/22 </li> <li> Lens Construction: 21 elements in 15 groups </li> <li> Diagonal Angle of View: 84° to 34° </li> <li> Focus Adjustment: Nano USM </li> <li> Closest Focusing Distance: 0.21m (at 24mm); 0.38m (at 70mm) </li> <li> Maximum Magnification: 0.30x </li> <li> Filter Size: 82mm </li> <li> Dimensions (Diameter x Length): Approx. 88.5mm x 125.7mm </li> <li> Weight: Approx. 900g </li> </ul> The Canon RF 24-70mm f/2.8L IS USM stands out as a versatile and high-quality zoom lens, catering to a wide range of photographic needs. Its combination of a constant f/2.8 aperture, advanced image stabilization, and superior optical design makes it a reliable choice for professionals and enthusiasts seeking to capture stunning images across various genres. Elevate your photography with the Canon RF 24-70mm f/2.8L IS USM—order now to experience unparalleled versatility and performance!

CANONRF2470MMF28LISUSM

(5)

Canon RF 24-70 mm f/2,8L IS USM

€2,136.00 €2,029.20

-5%

IN STOCK

Sony FX3 Cinema camera

€3,553.00 €3,375.35

-5%

IN STOCK

MCZ DIRECT,

5/ 5

Canon's RF range is progressing rapidly and it can boast of offering high level lenses with large apertures. So, after a rather classic <a title="Discover the Canon RF 24-105mm F4L IS USM" href="https://www.mczdirect.com/gb/canon-rf/-canon-rf-24-105-mm-f-4l-is-usm-2-years-warranty--4321.html">RF 24-105mm F4L IS USM</a>, it immediately sets the tone with a surprisingly bulky <a title="Discover the Canon RF 50mm F1.2L USM" href="https://www.mczdirect.com/gb/canon-rf/-canon-rf-50mm-f-12l-usm-2-years-warranty--4320.html">RF 50mm F1.2L USM</a> followed by a unique <a title="Discover the Canon RF 28-70mm F2L USM" href="https://www.mczdirect.com/gb/canon-rf/-canon-rf-28-70mm-f-2l-usm-2-years-warranty--4833.html">RF 28-70mm F2L USM</a>. The <a title="Discover the Canon RF 35mm F1.8 macro IS STM" href="https://www.mczdirect.com/gb/canon-rf/-canon-rf-35mm-f-18-macro-is-stm-2-years-warranty--4431.html">RF 35mm F1.8 macro IS STM</a> was cheaper and more compact than Canon's other products before they unveiled the <a title="Discover the Canon RF 24-240mm F4-6.3 IS USM" href="https://www.mczdirect.com/gb/canon-rf/-canon-rf-24-240-mm-f-4-63-is-usm-2-years-warranty--4872.html">RF 24-240mm F4-6.3 IS USM</a>, which is better positioned to match the EOS RP. Subsequently, the company announced the <a title="Discover the Canon RF 85mm F1.2L USM" href="https://www.mczdirect.com/gb/canon-rf/-canon-rf-85mm-f-12l-usm-2-years-warranty--4868.html">RF 85mm F1.2L USM</a> and a set of three f/2.8 aperture zooms, namely the <a title="Discover the Canon RF 15-35mm F2.8L IS USM" href="https://www.mczdirect.com/gb/canon-rf/-canon-rf-15-35-mm-f-28l-is-usm-2-year-warranty--4869.html">RF 15-35mm F2.8L IS USM</a>, the <a title="Discover the Canon RF 24-70mm F2.8L IS USM" href="https://www.mczdirect.com/gb/canon-rf/-canon-rf-24-70-mm-f-28l-is-usm-2-years-warranty--4870.html">RF 24-70mm F2.8L IS USM</a>, and the RF 70-200mm F2.8L IS USM, which we'll mention here in more detail. <h2>WHAT WE AIM FOR WITH THE CANON RF 70-200MM F2.8 L IS USM:</h2> <ul> <li>Incredibly compact and lightweight</li> <li>Intuitive control ring for adjusting camera settings</li> <li>Ultra-fast focusing with dual USM motors</li> <li>High quality construction with aspherical and UD elements</li> <li>Dust and weatherproof construction with rubber mounting ring</li> </ul> <img src="https://www.mczdirect.com/img/cms/Canon%20RF%2070-200mm%20f28%20L%20IS%20USM/Canon-RF-70-200mm.jpg" alt="Canon rf 70-200 2.8" width="900" height="600" /> The Canon RF 70-200mm F2.8 L IS USM is an ideal lens for those who own an EOS R camera and want to capture the perfect shot from far or near. Its lightweight design makes it easy to carry, so you won't have any problems while traveling. This lens offers versatility and long range in an especially stylish package, with brilliant design elements that enhance its optics, including advanced optical construction to suppress aberrations throughout the zoom range for well-controlled images. The Canon RF 70-200 mm f/2.8 L IS USM features Air Sphere coating to suppress flare and ghosting when working in bright lighting conditions, as well as a Dual Nano Surface Mount focusing system that delivers fast autofocus performance with continuous manual focus control. <h2>HIGH IMAGE QUALITY AND BRIGHTNESS RF TELEPHOTO LENS WITH F/2.8 APERTURE</h2> The Canon RF 70-200mm F2.8 L IS USM is an incredibly bright zoom lens with a maximum aperture that remains constant at f/2 throughout the range, 17 elements in 13 groups and a 9-blade system for beautiful background blur - making it perfect for going on adventures or shooting anything you want without worrying about whether there will be enough light because it also has fast shutter speeds. <img src="https://www.mczdirect.com/img/cms/Canon%20RF%2070-200mm%20f28%20L%20IS%20USM/Canon-RF-70-200mm-3.jpg" alt="RF70200 28" width="900" height="600" /> <h2>COMPACT ET LÉGER: CANON RF 70-200 MM F/2.8 L IS USM</h2> The RF 70-200mm F2.8 L IS USM is incredibly light, making it perfect for sports photography, wildlife photography and portraits of all sizes. It weighs just under a pound less than its predecessor, which was already one of the lightest lenses ever made (which makes this model even better). The new addition also features image stabilization so you can shoot with blur-free backgrounds, without having hand shake during the creative process or after shooting due to movement on the ground, etc. <h2>OPTICAL IMAGE STABILIZATION WITH SHAKE CORRECTION UP TO 5 STOPS</h2> If you're looking for a lens that will give your photos and videos the best quality possible, then look no further than Canon's RF 70-200mm F2.8 L IS USM! It was designed specifically for the EOS R series cameras, which means it can work seamlessly without the need for additional equipment. With up to 5 stops of stabilization, this Canon RF lens delivers impressively clear images whether shooting video or stills, even when shooting at night where most photographers need a tripod due to the fast shutter speeds and motion artifacts often seen in these conditions. <img src="https://www.mczdirect.com/img/cms/Canon%20RF%2070-200mm%20f28%20L%20IS%20USM/Canon-RF-70-200mm-4.jpg" alt="Canon 70-200 2.8" width="900" height="600" /> <h2>FAST, SMOOTH AND SILENT AUTO FOCUS WITH DUAL NANO USM</h2> The Canon RF 70-200mm f/2.8 L IS USM lens is a high-performance compact zoom lens that uses two focus motors for both close-ups and distant objects! With its floating optical system, you'll enjoy enhanced performance without sacrificing silence or power consumption - it's the perfect travel companion for any adventure. <h2>MINIMUM FOCUSING DISTANCE OF 0.7 M</h2> The Canon RF 70-200 mm F2.8 L IS USM lens is a perfect choice for those looking to shoot objects at various distances, both close and far, as well as subjects that require more space between them, such as wedding ceremonies or concerts where you want your camera equipment set up far away, but still have plenty of detail on what's going on around it. With its minimum focusing distance of 0.7m and maximum magnification (.23x), the Canon RF 70-200mm F2.8 L IS USM lens offers incredible versatility for shooting in a variety of situations by simply turning the zoom ring. <img src="https://www.mczdirect.com/img/cms/Canon%20RF%2070-200mm%20f28%20L%20IS%20USM/Canon-RF-70-200mm-1.jpg" alt="RF Canon 70-200" width="900" height="600" /> <h2>HIGH-SPEED COMMUNICATION WITH THE CAMERA</h2> The Canon RF 70-200mm f/2.8 L IS USM lens is designed to process data quickly, with a 12-pin communication system inherent in all lenses of this type offering accelerated autofocus and an image stabilization function that helps simplify complex operations for users while delivering fast and reliable results. <h2>DUST AND WEATHER RESISTANT</h2> The Canon RF 70-200 mm F2.8 L IS USM lens is designed to deliver reliable performance even when the weather gets tough, with dust- and water-resistant construction in the lens mount as well as on all rings that help keep your equipment safe from harmful environments like rain or snow. <img src="https://www.mczdirect.com/img/cms/Canon%20RF%2070-200mm%20f28%20L%20IS%20USM/Canon-RF-70-200mm-5.jpg" alt="Canon rf 70-200mm f2.8" width="900" height="600" /> <h2>WHAT YOU NEED TO KNOW ABOUT THE CANON RF 70-200MM F2.8 L IS USM</h2> Get ready to take your photography skills up a notch with this highly sought-after lens! The Canon RF 70-200 mm F2.8 L IS USM is designed for use with full-frame hybrid cameras, allowing you to shoot video and stills without any camera shake getting in the way of perfect shots. This powerful telephoto lens offers versatile capabilities that will impress even professional photographers: it's good enough to shoot both close-up and distant subjects while maintaining clarity at different distances thanks to its advanced optical construction featuring UD glass elements that help reduce chromatic aberrations (color distortion) seen in the viewfinder or on the LCD. The Canon RF 70-200mm F2.8 L IS USM is a lens that will meet your needs no matter what situation or photographic activity you have in mind! It features a fast maximum aperture of f/2.8 to maintain constant illumination throughout the zoom range, as well as its ability to perform well even in low light conditions or by offering increased control over depth of field when using selective focus techniques; making this product worthy of consideration if these factors are important when taking pictures. This Canon RF telephoto lens features an Ultra-Low Dispersion (UD) element and Super UHDD elements to minimize chromatic aberrations as well as color fringing for greater clarity and accurate color in your photos or video footage. Canon's new 70-200 mm F2.8 L IS USM RF lens is a high-quality version for wildlife and sports photography. Air Sphere Coating (ASC) has been applied to reduce ghosting, flare and other artifacts that can occur with backlit sources in bright conditions so you can maintain your exposure without having problems when you are around these types of subjects or environments. The Canon RF 70-200mm F2.8 L IS USM is a lens that can be used in low light conditions thanks to its built-in optical image stabilizer, which reduces camera shake by five stops when working at slower shutter speeds or when shooting panoramic images. With a fast and accurate focusing system, this lens is perfect for photography or video. STM technology provides full manual control in One Shot AF mode, so you can always make sure your shot is exactly as it should be. Its configurable control ring that allows you to adjust settings such as aperture, ISO or exposure compensation with ease. <img src="https://www.mczdirect.com/img/cms/Canon%20RF%2070-200mm%20f28%20L%20IS%20USM/Canon-RF-70-200mm-6.jpg" alt="4549292156263" width="900" height="600" /> The Canon RF 70-200mm f/2.8 L IS USM lens is a great choice for photographers who want the best of both worlds in terms of performance and portability, as it's small enough to take with you on your adventures, but packs a lot of punch when you need it! The protective fluorine coating will make cleaning these elements easier than ever, as not only are they resistant to fingerprints, smudges, and other dirt that can be easily and effortlessly removed, but you won't even have a problem getting into hard-to-reach places thanks to the slipperiness of their surfaces due to this new coating technology applied during the production process. This RF 70-200 mm can be used in any condition thanks to its weatherproof design that protects it from water and dust damage. It's a versatile lens with a nine-blade rounded diaphragm that also contributes to its pleasing bokeh quality, making it perfect for all types of photography, from portraits to landscapes and any other situation where you need an extra wide angle or telephoto lens - like sports shooting. The Canon RF 70-200 mm F2.8 L IS USM lens features a removable rotating tripod collar that allows it to be used atop a monopod or fixed camera for added portability efficiency. <img src="https://www.mczdirect.com/img/cms/Canon%20RF%2070-200mm%20f28%20L%20IS%20USM/Canon-RF-70-200mm-2.jpg" alt="Canon rf 70 200 f2 8" width="900" height="600" /> <h2>CANON RF 70-200MM F2.8 L IS USM: OUR REVIEW</h2> The RF 70-200 mm f/2.8 L lens is the third in Canon's trinity line, and it definitely shows Canon's commitment to the EOS R hybrid system. This telephoto lens is one of the most compact full-frame lenses on the market and is built with high-quality materials, weather sealing and a control ring that makes it versatile and easy to use. Canon's new fast constant aperture telephoto zoom lens is a game changer for anyone who likes to save weight without compromising on quality. With so many advanced features in such a compact package, we're sure this lens will be rightfully appreciated by many photographers using mirrorless systems.

CANONRF70200MMF28LISUSM

Canon RF 70-200 mm f/2,8L IS USM

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